Christine Tan

Ran events with more than 80% attendance rate, and helped grow a membership program by 40% YoY, adding 10K+ members through events and content that drove a 155% increase in Instagram Stories clicks. If your audience feels passive and you want to build something people actually show up for — both online and in real life — I can help.

Managed email marketing for beauty and lifestyle brands, sending to over a million recipients, and 23.57% of total revenue attributed to email for a client — above the industry average. My campaigns consistently outperform industry benchmarks, with a 58% open rate in the 87th percentile, a 2% click rate, and a conversion rate in the top 21% of the industry. I help brands build email strategies that don't just land in inboxes, but actually convert.

I've built and managed influencer programs for brands across SEA and the US — from identifying the right creators, building databases from scratch, to maintaining relationships and securing coverage. My experience spans sourcing, briefing, negotiation, and in-kind partnerships, with collaborations including KraveBeauty and Tower28. If you're stuck, unsure who the right creators are for your brand, or struggling to measure ROI from your influencer activity, reach out and we can figure it out.

Good automation should save you time without making your brand feel robotic. I've built flows and systems for social and email that keep things running consistently in the background.

I've worked across both brand and agency sides, helping beauty, wellness, and fashion brands secure coverage in major fashion and lifestyle publications. Quick stats for a small CPG brand: Earned over $300K in media value and 2.7M organic reach within the first six months of their launch. If you're trying to build your brand's press presence, craft a story that gets picked up, or figure out how to approach publications without a big budget, I can help.

Spent close to a decade building social media strategies for beauty, wellness, and fashion brands — from early-stage startups to 7-figure CPG names. I specialize in helping brands become social-first by building awareness through content that resonates and funnels into revenue. Some quick stats: Grown brand accounts by 233% in followers, increased website sessions by 364% in six months, as well as generated 800K+ TikTok views for a small CPG brand within the first six months.

My preferred tool for consolidating data and keeping campaigns organized and visible. Especially useful when managing multiple projects, content pipelines, or influencer databases that need to be easy to update and share with a team.

An Adobe girl at heart, but Canva is hard to beat for quick turnarounds, branded templates, and collaborating with clients who need to stay on-brand without a full design team. A staple for social content and presentations.

My go-to for email marketing — the interface is intuitive, the segmentation is powerful, and the analytics give you everything you need to understand what's working, what's not, and where to optimize next.

My preferred tool for client walkthroughs, campaign briefings, and feedback rounds. It's faster than writing a long email, more personal than a document, and makes it easy to walk someone through exactly what you mean without a live call.

If you're trying to reach Gen Z, there's no better platform right now. I've used TikTok to grow brand accounts organically, test content formats, and understand what actually resonates — from behind-the-scenes to educational and storytelling content.

I use it to understand where traffic is really coming from, track UTM performance across campaigns, and connect social and email efforts to actual website behavior — so every decision is backed by data, not guesswork.

A great automation tool that's easy to set up and far more affordable than a lot of B2B alternatives. I use it to automate DMs, comments, and lead capture — perfect for brands that want to work smarter without overcomplicating their tech stack.

My go-to for organizing everything — from content calendars and campaign planning to SOPs, client documentation, and internal wikis. It keeps projects structured and makes it easy to collaborate without things falling through the cracks.

For when I need to go deeper on data and present it clearly. I use Tableau to visualize campaign performance, track KPIs over time, and turn raw numbers into insights that are easy to understand and act on.