Chris Peters

15 years of marketing growth experience, working across a diversity of inspiring clients, including some of the largest brands in the world, but also spearheading growth for startups who are in scale mode and working closely with founders looking to establish PMF and find their first few customers. I’m now immersing myself in the B2B world, working with some of the most innovative brands in their category. I joined GrowthMentor to challenge B2B founders and their growth strategies and help them redefine their growth programs with strategic, and practicable direction. I have worked across all major advertising platforms, such as social, search, programmatic, TV, outreach and content creation. I have overseen spend in the region of $75million, adopting a variety of different tried and tested frameworks. I have been fortunate to run a number of award-winning campaigns, but having learnt from campaigns those that didn’t gain much traction. I have worked closely with CMO's at 800 people marketing organizations, and founders looking to secure their first customers.

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  Bootstrapping

  Every dollar counts when you're bootstrapping, and there are very practical ways of working you need to adopt when bootstrapping marketing led initiatives. Being focuses and efficient on what to priortize and how you measure those programs are critical.

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  Growth marketing

  I worked with dozens of start-ups at the start of their journey. Most of whom have one or two methods of generating new business, but have sought my help to unlock new growth programs to scale their growth, or diversify their reliance on one program.

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  Idea validation

  I have attempted many personal projects in my time, and have quickly built quicker systems to help validate concepts and business ideas I have. Use my experience in testing and validating dozens of ideas.

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  Google Analytics

  14 years of experience

  Incorporating UTM value based analytics, measuring key channel performance by cross reference channel and campaign performance by analysing content engagement.

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  Hubspot

  9 years of experience

  My experience ranges from setting automation content flows, email sequences, outreach programs, lead tagging structures, and newsletter distribution.

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  Mailchimp

  14 years of experience

  I have used Mailchimp and similar tools for over 10 years. This includes a variety of automations, email campaigns, connecting with zapier and other website outlets

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  Service Industry

  Working with a variety of businesses who offer a consultancy or service based B2B offering. This included former consultants working at the big 4 firms

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  SaaS

  Working across an array of different SaaS brands, most of whom have been early stage pre market fit. The goal of marketing was to help identify programs to onboard the first wave of customers.

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  Software

  Working across an array of different SaaS brands, most of whom have been early stage pre market fit. The goal of marketing was to help identify programs to onboard the first wave of customers.

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  Advertising Platforms

  I have been hands on across most social and search platforms, but I now play a more strategic role overseeing a team of 17 who run the day-to-day advertising for our clients.

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  IT Management

  We led the marketing efforts for a IT firm looking to move away from an outbound partnership focused strategy. We developed thought leadership and collaborative content programs to diversify their growth programs.

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  Pharmaceutical

  We lead the paid media activation for our challenger brand, which is includes traditional paid media channels, trade press and partnership programs. We have a detailed testing framework and measurement methodology.

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  Health Care

  Overseeing the global paid media activation for one of the worlds largest healthcare brands. Activating paid advertising in the U.S and Europe, with a multi paid media strategy.

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  Recruiting

  We plugged in a variety of marketing programs, including content creation, paid media, outreach, whilst building out their CRM infrastructure and automated systems.

• https://open.spotify.com/show/3oUNbY4C22v0CH5MgXrf36
• https://www.linkedin.com/newsletters/6890560714101395456/
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