Charlie Windschill

Hi there, I'm Charlie 👋 I'm a growth marketer with 8+ years experience working in the NoAm and EMEA regions (and recently moved to Australia to add APAC to the mix as well!). I specialise in helping B2B startups & scale-ups achieve goals through innovative strategies including product-led and content-led growth. I'm a proud generalist with particular expertise in integrated campaigns, digital channels, events, and partner marketing. My superpower is bringing people together: whether building a high-performance growth team from a mix of in-house + agency/freelance support or working well with cross-functional and/or regional counterparts. I'd love to talk through subjects like... ✅ Integrated growth marketing plans ✅ Data-informed decision making (how to use data + qualitative insights) ✅ Agile execution frameworks ✅ Working through common bottlenecks to achieve scale ✅ Building high-performance teams with in-house + external resources ✅ Performance-based SEO & content strategy ✅ Paid social ✅ Lifecycle marketing (acquisition, conversion, and retention)

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  Building a team

  Building lean teams to achieve business goals. How to balance the right mix of in-house and external agencies/freelancers. Tips to run an engaged, high-performance team that gets results.

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  Conversion rate optimisation

  Macro- and micro- considerations to know where to focus your CRO program. Frameworks for executing an agile testing agenda. Resource considerations. Tactical brainstorms around tests to prioritize & how to execute them.

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  Email marketing

  How to segment audiences to find important cohorts. Messaging and content alignment. How to balance a nurture program with moment-in-time or integrated campaign email sends.

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  Go to market strategy

  How to prioritize entry into new markets and cross-functional considerations to ensure success. Market research and data-informed planning. Tactical advice for EMEA and US markets.

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  Growth marketing

  How to build a growth marketing strategy focused on acquisition, conversion & retention. Knowing where to direct your resources. Tactical advice across each stage including which channel levers to pull and pitfalls to avoid. Messaging & positioning considerations.

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  Product launches

  Designing product launch strategies that are integrated with thought leadership initiatives. Tactics for execution that take launches from good to great. Frameworks to scale your product launches.

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  Social media

  How to make paid LinkedIn your star channel for driving awareness, engagement and meaningful conversions. Integrating it into your overall marketing mix.

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  Technology and tools

  Evaluation of the core tools needed to get the job done without adding too much complexity or cost. Pro tips for tools that enable better cross-functional collaboration (and might already exist in your org).

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  Asana

  10 years of experience

  Creating templates to scale the efficiency of your marketing team. Using Asana to garner cross-functional buy-in and facilitate alignment. Managing external resources.

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  Drift

  6 years of experience

  Launching a conversational marketing program and testing into iterations in the strategy. Creating Drift playbooks for various use cases and evaluating their success.

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  LinkedIn

  10 years of experience

  Building LinkedIn advertising programs from the ground up including account structure, building audiences, creating lead gen forms, setting up campaigns, testing various tactics, monitoring impact.

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  Marketo

  10 years of experience

  Building email nurture streams, setting up emails, defining audiences, and managing campaigns within an existing account. Limitations in Marketo and knowing when it's no longer the right fit for your team.

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  Mixpanel

  10 years of experience

  As a previous Mixpanel employee, I have depth of knowledge in how product teams use Mixpanel as well as how growth marketers can benefit from incorporating product usage data in their plans.

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  Semrush

  9 years of experience

  Monitoring search performance and competitors. Use of data to inform entry into new markets. Keyword planner tool to support expansion in your performance program or new product launches.

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  Marketing Automation

  I specialise in helping growth-stage organisations achieve goals through innovative strategies including product-led and content-led growth. Generalist with expertise in integrated campaigns, digital channels, events, and partner marketing. I enjoy collaborating with cross-functional and regional counterparts and am passionate about building highly engaged, motivated teams that are empowered to do their best work.

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  SaaS

  I specialise in helping growth-stage organisations achieve goals through innovative strategies including product-led and content-led growth. Generalist with expertise in integrated campaigns, digital channels, events, and partner marketing. I enjoy collaborating with cross-functional and regional counterparts and am passionate about building highly engaged, motivated teams that are empowered to do their best work.