Charlie Weijer

Fractional CRO | Board Advisor

Dublin, Ireland (+01:00 UTC) English, French, Dutchfrom Dublin, Ireland
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
5.00
2 reviews / 4 sessions
-
-
Next availability
Not available in the next 30 days

Bio

Explore mentorship with me on GrowthMentor! With decades of experience, I am well-equipped to guide your business through its growth phases. Our partnership will begin with a comprehensive assessment of your business's current position and aspirations, setting a clear path toward your goals. Specialising in early-stage companies from Series A to C, I provide the strategic expertise necessary to scale your teams and increase revenue, or support you with Executive Coaching to resolve complex issues you may be faced with! We can address not only your strategic plans but also the unexpected challenges that may arise. This flexible approach keeps your growth trajectory steady and adaptable to changes in the business landscape.

Expertise


  • Advice on funding

    Sastrify GmbH, Dublin Global Vice President | Go To Market organisation Develop long-term and short-term goals to accelerate the customer acquisition and expansion. Overseeing the implementation of company strategies that are co-created with CEO + co-founder, with the responsibility of delivering results against these goals. Worked with various VCs in USD $32m Series B fundraising over the course of 2023.

  • Building a team

    Highly experienced sales leader and board member with advanced business acumen. Specialist in SaaS, pipeline development / management, direct sales, and sales processes with passion for mentoring start-ups. Strong interpersonal skills with fluency in Dutch, English, and French. Extensive entrepreneurial drive with developed thought leadership, specialising in business and sales strategy.

  • Career guidance

    Highly experienced sales leader and board member with advanced business acumen. Specialist in SaaS, pipeline development / management, direct sales, and sales processes with passion for mentoring start-ups. Strong interpersonal skills with fluency in Dutch, English, and French. Extensive entrepreneurial drive with developed thought leadership, specialising in business and sales strategy.

  • Go to market strategy

    Elevate your Go-To-Market (GTM) strategies with our expertly trained and certified team, proficient in the world’s leading sales methodologies and frameworks, including Sandler, Challenger, MEDDPIC, and SPICED. At Cortados, we don’t just follow trends; we set them.

  • Mindset coaching

    Highly experienced sales leader and board member with advanced business acumen. Specialist in SaaS, pipeline development / management, direct sales, and sales processes with passion for mentoring start-ups. Strong interpersonal skills with fluency in Dutch, English, and French. Extensive entrepreneurial drive with developed thought leadership, specialising in business and sales strategy.

  • Operations

    Analytical with a knack for go-to-market strategies and data analysis with ability to apply positivity and drive for continuous improvement of daily tasks and achievement of long-term organisational goals. Reputable leader with proven success in mentoring cross-functional teams across multiple sites and with diverse cultures.

  • Product market fit

    Analytical with a knack for go-to-market strategies and data analysis with ability to apply positivity and drive for continuous improvement of daily tasks and achievement of long-term organisational goals. Reputable leader with proven success in mentoring cross-functional teams across multiple sites and with diverse cultures.

  • Sales

    Highly experienced sales leader and board member with advanced business acumen. Specialist in SaaS, pipeline development / management, direct sales, and sales processes with passion for mentoring start-ups. Strong interpersonal skills with fluency in Dutch, English, and French. Extensive entrepreneurial drive with developed thought leadership, specialising in business and sales strategy.

Toolkit


  • Zoom logo

    Zoom

    4 years of experience

    Used Zoom for more than eight years at SFDC, Docusign, Contentful and Sastrify. Used the platform on a daily basis for customer and partner calls as well as to drive pipeline and forecasting meetings with the RevOps, Sales, Enablement and Marketing organisations.

  • Asana logo

    Asana

    4 years of experience

    Used Asana for 18 months as revenue leader at Sastrify. Became Asana Ambassador in 2023 and have fallen in love with the platform as it has become an integral part of running projects.

  • Hubspot logo

    Hubspot

    4 years of experience

    Used Notion for 18 months as revenue leader at Sastrify. Used Hubspot on a daily basis and used Hubspot to drive pipeline and forecasting conversations with the RevOps, Sales, Enablement and Marketing organisations.

  • Notion logo

    Notion

    4 years of experience

    Used Notion for 18 months as revenue leader at Sastrify. Used Notion on a daily basis and used Notion for strategic discussions and engagements at CxO level as well as as a support for our LMS system.

  • Salesforce logo

    Salesforce

    16 years of experience

    Used SFDC for 13 years as sales leader, for forecasting, pipeline management etc. First deployment at Dell. Worked AT salesforce for 3+ years where I led team of account executives from EMEA headquarters in Dublin and managed sales for France and Italy.

Experience

  • Sastrify

    CRO | Global Vice President | Strategy

    Leading the global Revenue, Strategy, RevOps, Enablement & Sales Development teams for a series A startup. Selected Contributions: ● Exit previous fiscal year at revenue growth of 80% YoY, driving €4m net new ARR ● Improved / created multiple processes (sales compensation process, productivity, sales enablement, hiring, MEDDPICC) ● Worked with VCs in USD $32m Series B fundraising in May 2023 [https://www.sastrify.com/blog/ sastrify-series-b-announcement] ● Implemented forecasting strategy & tech stack ● SaaS technology stack budget: €300,000 per annum

    SaaS
  • Contentful

    Vice President (VP) of Sales | EMEA & APAC

    Leading the EMEA & APAC Sales Organisation at Contentful Develop long-term and short-term goals to accelerate the customer acquisition and expansion across EMEA & APAC. Collaborate with executive colleagues and departmental leaders to implement plans and policies throughout the organisation. Determine methods of revenue improvement and market penetration, create and analyse performance indicators to adjust sales strategies. Selected Contributions: ● YoY revenue growth of 50%+ for 2021 fiscal year with projected growth of 70%+ for 2022 fiscal year.

    CMSSaaSEnterprise Software
  • DocuSign

    Area Vice President (AVP)
    docusign.com

    Develop long-term and short-term goals and lead teams, with focus on commercial sales, to achieve growth and sales targets. Collaborate with executive colleagues and departmental managers to implement plans and policies throughout core focus regions. Engage in key contract negotiations to obtain new business and develop strong stakeholder relationships. Determine methods of revenue improvement and market penetration for new solutions and analyse performance indicators to adjust sales strategies. Selected Contributions: ● Improved YoY revenue by 70%+ for 2019 fiscal year with projected growth of 70%+ for 2020 fiscal year. ● Achieved sales revenue goals with 114% for 2019 fiscal year, ● Credited as 3rd top performer at AVP level for 2019 fiscal year. ● Total revenue approx. €20m ARR

    E-SignatureSaaS
  • Informatica

    EMEA Director, Sales Development & Marketing
    informatica.com

    mplemented change management throughout Informatica’s sales development organisation in EMEA. Transitioned from decentralised to centralised model by opening office in Dublin, and scaled the team up across EMEA. Pushed process change using thought leadership within organisations on a global scale. Drove performance improvement in EMEA by instituting new key metrics. Selected Contributions: ● Launched new processes, KPI’s, and compensation structures successfully; in FY 2015. ● Assisted company growth by evolving and executing EMEA sales development strategy.

    SoftwareSaaS
  • Various other roles

    Various other roles

    Advisory Roles/Volunteer Work Pavilion | Executive Member (2022 - present) The Bog Meadow Management Company Limited - Director & Board member Chronic Pain Ireland [CPI] https://chronicpain.ie/ - Director & Board member Enniskerry Tennis Club - Treasurer | Director & Board member DocuSign, EMEA Impact! Organisation (2019 to 2021) – Chairperson Enterprise Ireland (2015 to 2022) – Board Advisor & Mentor NDRC (2013 to 2019) – Startup Advisor Dogpatchlab (2013 to 2016) – Startup Mentor Akita (2013 – 2015) - Mentor

© 2026 Growth Tonic LLC. All rights reserved.
Made within Glyfada