Charles Bowman

I’m ready to chat everything growth! I’m an American born, European based growth marketing leader which gives me a unique perspective on two wildly different markets. I’ve developed growth strategies for a broad range of ICPs, geos, languages, and more. My career has been anything but linear. I’ve optimized my experience to focus on personal growth, interesting technology, driven teams, and leadership that values marketing. I love collaborating with people and teams that have a growth mindset and first principal thinking. A vast majority of my time and focus is spent on the two most important things when it comes to any marketing or growth function: driving revenue for the business & measuring the impact of marketing’s work. There are amazing marketers in the world who have incredible talent, but sometimes we forget that the ultimate goal of marketing is delivering business value – it’s not more complex than this. If you can master those two areas, then your role & marketing will be a valuable and respected resource in the business. Looking forward to helping where I can.

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  Building a team

  I'm passionate about building growth teams from the ground up, thinking strategically on how best to develop high performing teams that drive business value.

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  Conversion rate optimisation

  I've built CRO programs from the ground up across a wide range of industries and growth teams. Things I can help support with: 1. CRO strategy 2. Hypothesis based testing frameworks 3. Baselining conversion rates (A/A testing) 4. Experiment design, setup & measurement 5. Experimentation roadmaps and prioritization

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  Go to market strategy

  I've developed got to market motions for marketing teams in close collaboration with sales & product. I have extensive experience building Ideal Customer Profiles (ICPs) and personas.

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  Growth marketing

  I have experience across of wide range of growth functions leading teams in both the US and Europe. Core competencies include growth strategy, performance marketing, SEO, email marketing, CRO, reporting & analytics. But my main focus has been on driving business value (revenue) and measuring the impact of growth marketing activities.

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  Marketing automation

  I've leveraged marketing automation to design & develop email nurture strategies & drip campaigns, lead scoring programs, and lead routing mechanics.

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  PPC strategies

  I've developed strategies & implemented programs that have deployed ten's of millions of EUR/USD of paid ads across Google, Facebook, Linkedin, Twitter, Quora, Amazon, Taboola, G2, Capterra, and more.

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  Clearbit

  8 years of experience

  I've used Clearbit to enrich data around inbound leads, build more holistic profiles for targeted prospecting, and better match leads to our ideal customer profile

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  Google Ads

  15 years of experience

  Deployed tens of millions of EUR/USD across Google ads platform. I've used ever kind of campaign and ad format on the platform that's driven tangible value for the business.

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  Drift

  10 years of experience

  Drift has been the primary website chat function I've used to better convert leads that land on our website. I've designed and implemented custom journeys on the platform to enable sales teams to reach prospects in a more efficient manner.

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  Facebook

  15 years of experience

  Deployed tens of millions of EUR/USD across Facebook. I've run both B2C & B2B campaigns across the platform for both direct response conversion and lead generation.

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  Google Analytics

  15 years of experience

  I've utilized GA across every marketing role. I'm experienced in everything from implementation, custom tracking, event creation, custom reporting, automated reporting, and much more.

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  Google Data Studio

  11 years of experience

  Google data studio was a primary dashboarding tool for many of my teams throughout the year. I've leveraged it to build source-of-truth reporting for marketing activity across a wide range of channels.

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  Hubspot

  14 years of experience

  Deep knowledge of marketing automation platform having used it for everthing from email nurture campaigns, to data manipulation, to lead scoring and routing.

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  LinkedIn

  15 years of experience

  Deployed tens of millions of EUR/USD across Linkedin. It's the platform I've leveraged the most in a B2B lead generation context across my career to very mixed results.

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  Looker

  5 years of experience

  Experienced in both designing & building Looker dashboards to track growth metrics and performance across the business. I've utilized the tool to monitor KPIs across my team to understand impact.

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  Salesforce

  11 years of experience

  I'm an advanced SFDC user having used it across my previous 3 companies. Whether it's understanding data, building reports, or connecting into 3rd party platforms, I can help marketers leverage it to best maximize their work.