CMO | B2B |SaaS | Team Lead
For over 15 years, Iâve helped B2B startups and scale-ups in Europe and the US move from product-market fit to predictable, profitable growth. I understand the chaos and complexity of scaling, and how to turn it into clarity, focus, and momentum across Marketing, Sales, and Customer Success. If youâre a founder, C-level, or marketing leader navigating your next growth phase, I start with one simple rule: diagnose before you prescribe. Through a focused GTM & Marketing Audit, I help you identify what truly drives impact, and what doesnât. We review positioning, ICP clarity, funnel health, channel efficiency, and team setup, to pinpoint constraints and create an actionable growth roadmap. From there, I help you: Build strategy that sticks: translate vision into measurable actions, aligned KPIs, and clear ownership. Align revenue teams : unify Marketing, Sales, and CS around one customer journey and language. Control your economic: use data, attribution, and CAC payback to guide where to double down or pull back. Develop people and performance: grow, train, and retain high-impact teams that deliver growth, even without big budgets. Growth happens when strategy, execution, and people move in the same direction. Thatâs what I help you unlock: with structure, speed, and substance. Letâs start with an chat, and audit and see whatâs really driving (or blocking) your growth.
One of the most underrated performance potential for younger businesses is to prioritise hiring the right people, and to keep them engaged, and thriving. Down the line, you won't get your customers to stay engaged with your services if your people arenât engaged, and if you face high employee turnover. Seeking and seeing the potential in people is my fuel.
B2B buyers are just people like you and I. When they seek a service or a product that isnât part of their core business, they can feel overwhelmed. By creating an experience that gives buyers the control they expect and prefer, not only you will solve their business problem, but you will also allow them to have a clear picture of their return on investment. Content is key to develop supporting awareness, educational, impactful material that speaks your audience's language.
Do you have access to data touchpoints highlighting your customer lifecycle to ultimately provide a higher customer experience and to scale your business by taking the right decisions and actions based on analytics? How does your team track the user journey today and do they have access to the tech tools required to meet your ambitions?
Positioning Customer Success to contribute directly to revenues, loyalty, and a higher customer experience. Performing On-boarding, impact, and retention objectives, and a client development track aligned with clients and internally at your company, Customer Success turns into a main revenue driver.
Start with your competitive and market research, identity your ideal client profile in the new market, potentially launch with a partner if it fits your model, realign your product analysis, product messaging, the sales proposition, marketing strategy and the sales strategy.
Create awareness, education, and impact experiences for your audiences so that you create trust in the market, and with your client. Growth Marketing helps you focus on fostering client loyalty. And in B2B customer loyalty lays in the purchase experience of your product or service.
Personal leadership and a mindset of performance are coachable, and will make the people in your organisation go the extra mile, develop themselves, have a sense of purpose and belonging, and contribute to your collective success.
Cascade your strategy down to your product launches. How to align departments on a project management level with deadlines, executions, and common success goals to track, to improve on and to improve.
Most SaaS/ Tech companies grow fast. Such companies don't always focus on employee satisfaction. Stress, communication issues, a bad manager, lack of sense of belonging, etc. Let's talk about it.
Linkedin organic and paid services have been used in all my Marketing plans to share content, attract leads, followers, increase web traffic, event sharing, and showcase the company's culture.
Established a trackable and unified user journey from Marketing to Sales to Customer Success using Pipedrive's CRM services at MarketingPlatform/LinkMobility.
The SalesForce CRM was the go-to data tool when developing the account management teams at Skrill/Moneybookers, introducing analytical tracking of performances and factual client experience standards to the company and our clients.
With a background in Fintech taking e-wallets (Skill/Moneybookers) and PSP (AltaPay) companies to new markets, Stripe has been a close competitor to study.
The SaaS (Software as a Service) industry comprises cloud-based software solutions that are accessed over the internet on a subscription basis. It offers a wide range of applications, from productivity tools to specialized business software, eliminating the need for traditional software installation and maintenance. SaaS empowers organizations to access, use, and manage software efficiently, reducing IT infrastructure costs and providing scalable, on-demand solutions.
The communication hardware industry involves the development and manufacturing of physical devices and equipment used for communication purposes. This includes items like smartphones, routers, telecommunication equipment, and video conferencing hardware. Communication hardware facilitates connectivity, data transmission, and real-time interactions, supporting the exchange of information across various platforms and networks.
Airtame provides wireless screen sharing and digital signage solutions that can enhance collaboration in the unified communications industry. I provide Airtame with go-to-market strategy, marketing, and operational excellence leadership.
Marketing technology (MarTech) refers to the tools and software used by businesses to automate and streamline their marketing efforts. It includes a wide range of solutions such as email marketing platforms, CRM systems, analytics tools, and social media management software. MarTech helps organizations efficiently manage and analyze marketing campaigns, resulting in improved targeting, engagement, and overall marketing performance.
Airtame creates a simpler, smarter and more engaging shared screen experience, offering subscription-based solutions for hybrid conferencing, screen sharing and digital signage. Anyone can effortlessly share from their personal device to the screen on the wall, whether a student in the classroom or a team member in a hybrid meeting.