
Cathy Meyer
Multi-channel Digital Media Leader
Bio
My name is Cathy Meyer and am a seasoned digital marketing leader with over 25 years of of digital media experience across all different digital media channels - programmatic display, paid search, paid social, affiliate and CTV. I have built and lead teams of client strategists, possess extensive experience in implementation of sales and operations processes, as well as being a trusted advisor to my clients, counseling them on digital media strategies and managing their budgets across their paid media channels. Most recently, I have been more ingrained in the affiliate space, exploring different technologies and partnerships. I'm happy to help anyone who is looking for advice on digital media strategy and where to spend their budgets (i.e. what their digital media mix should be), brainstorm on ideas, offer advice or insight to what is new in the affiliate industry.
Expertise
Customer success
Building long lasting client relationships which have resulted in high client retention, as well as repeat client business. Helping clients find solutions to their digital media challenges by advising them on strategy and how to best allocate their budgets across digital media channels.
Toolkit
Salesforce
16 years of experienceExperience using Salesforce as a sale tracking tool, client contact tracking, internal performance tracking and process management through use of Salesforce cases.