Catherine Gao

Hi, I'm Catherine! Founder, spent ~8 years in revenue/ growth related roles, most recently VP of Growth & Product. Passionate about growth in every aspect of life and it has been the foundation for starting my own business, would love to inspire others! Experience in: 1. Creative Deal Making 2. Partnership Growth Channels 3. Growth Experimentation and Hypothesis Testing (Scientific method of growth) 4. Commercial Contracts and Negotiations 5. Growing B2C Marketplaces 6. Product x Growth collaboration

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  Go to market strategy

  Helped scale a business from $0 to $100M in 12 months. Onboarded 15 partnerships across the country and onboarded 7000 businesses (medical and dental clinics, small businesses)

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  Partner marketing

  Partnership skills include: - how to find the right partnership and get ahold of them - how to create, negotiate and structure a partnership program - I've closed $M partnership deals

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  Apollo

  3 years of experience

  Using Apollo to - Build key outreach lists of people and companies - Find people within companies - Enrich data - Create workflows - Connect lists to other outreach/ execution tools

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  Figma

  6 years of experience

  - prototyping - creating usable MVPs - flowchart for GTM strategy - creating website UI/UX - building pitch decks - creating components for all marketing content

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  Klaviyo

  9 years of experience

  - Managed an email list of 50,000 subscribers - Integrated to shopify and analytics apps for data analytics and segmentation - Created targeted marketing campaigns based on detailed user behavior and segmentation analytics - Can advise how to use and optimize Klaviyo for email marketing

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  Reddit

  7 years of experience

  Used Reddit for lead gen for B2B and B2C businesses. One of the most undervalued social lead gen channels. I can share how to generate organic leads from Reddit, how to increase karma to rank higher and how to leverage Reddit for higher Google rankings

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  TikTok

  3 years of experience

  - Creating viral organic content - Using TikTok Studio to amplify high performing content and captivating the right audience - How to use TikTok analytics to track conversion and viewer analytics

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  Hubspot

  9 years of experience

  Used hubspot to - automate marketing campaigns and create drip/ automated funnels - sales leadership/ team management - used to organize company and sales team revenue targets real vs forecasted vs on pace - pipeline management - built out crm for deal stages and expected value - reports to C-suite

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  n8n

  2 years of experience

  - leverage n8n AI agent builder to make clean AI workflows for personal and company projects - we share how to incorporate AI agents to replace existing manual workflows and processes

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  Notion

  11 years of experience

  Have used notion at 2 different roles to manage teams and deliverables. Use notion in my daily life. Can offer tips on formatting, sharing, leveraging templates, sharing notion pages with customers. + when to use and when not to use notion.

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  Zapier

  11 years of experience

  Been using Zapier since 2016, one of the most versatile and easiest data plumbing tools for people who just want to get started. There are better UI/UX tools out there now that do the same thing (can offer recommendations).

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  Logistics

  I was VP of Growth & Product at OrderGrid, a global ecommerce fulfillment business and enterprise logistics software company. On the product side, helped build our features for inventory management, order management, supplier inventory forecasting and automatic replenishment, integrations to shipping and last-mile carriers. Hands-on experience setting up software in warehouses across the world (UK, Mexico, France, US, Canada)

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  FinTech

  Spent 2 years at Clearco (previously Clearbanc). Revenue based financing company that that was tech enabled because an innovative, more precise underwriting model was a result of integrations into real-time payment data (Stripe, Shopify etc.)

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  Financial Services

  Spent 2 years at Raymond James ($25B company), helping manage $300M assets under management. Research and analyzed businesses to understand the industry, inherent value and if it would be good investment opportunity.

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  Medical Device

  Helped build a Medical Supply business from $0 to $100M in 2 years. Led all online initiatives, onboarding 20 healthcare partners, 20,000 businesses, dozens of global vendors, engaged with 50+ suppliers. Built the portal product back-end and all the integrations into operations, finance, management.