Casey Hill

In his current role as Head of Growth at Bonjoro, Casey helps brands convert more sales and retain more customers with video emails. Casey works extensively to build value-added partnerships that help Bonjoro and its partners grow rapidly and organically. Besides his day job in software, Casey also launched a tabletop gaming business in 2015 that went on to create a game, Arkon, that was 800% funded on Kickstarter and sold thousands of copies worldwide. On the consulting side, Casey works with some of the worlds biggest firms in the world including places like McKinsey and Colemans, where he provides institutional guidance around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, inbound marketing, and marketing automation. Casey also works with SMBs around CRO, email marketing, inbound marketing, copywriting, pricing, partners/affiliate programs, earned media, and much more. If you are looking for insights on customer acquisition, customer retention, and how to improve Customer Lifetime Value, subscribe to Casey's newsletter, Growth Corner: https://growthcorner.ck.page/

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  Conversion rate optimisation

  I have worked with hundreds of brands to optimize their landing pages, email campaigns, and ads. I have extensive experience in segmentation, analyzing, and A/B testing different approaches to help optimize results.

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  Growth marketing

  Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it's garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts in 2020), Casey is always looking for creative and value-led ways to grab attention and break from the mold.

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  Sales

  I have led SaaS sales teams as a sales director and worked to optimize challenges such as: - Reducing demo no-show rates - Increasing pipeline conversion - Building more streamlined CRM/process automation - Optimizing rep performance - Teaching consultative selling - How to approach everything from SMBs to Enterprise deals

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  ActiveCampaign

  11 years of experience

  I have used ActiveCampaign for years, implemented it for dozens of clients and where I work now (Bonjoro), is a native integration, built inside the ActiveCampaign ecosystem

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  ConvertKit

  11 years of experience

  I have implemented ConvertKit for dozens of clients in the creator community and have done collaborations with Pat Flynn, their top influencer. Convertkit is a great fit for simple email automation needs for SMB creators.

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  Drip

  9 years of experience

  I work for a company that integrates with Drip and it is a common choice for our eCommerce clients. Drip is simple to set up, has good integrations, and is cheap, making it a great fit for smaller SMBs.

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  Hubspot

  13 years of experience

  I have used Hubspot at multiple organizations, implemented Hubspot and consulted around Hubspot. Hubspot is a great fit for more sophisticated builds, especially clients who have robust analytics/reporting needs.

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  Mailchimp

  13 years of experience

  Integration partner and have implemented Mailchimp for hundreds of clients. Mailchimp is the gold standard for newsletters, or simple email automation. In the last few years, MC has branched out into basic CRM, SMS and other forms of communication.

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  Marketing Automation

  For the last ten years, I have worked in Martech, and consulted extensively in the Martech industry. SaaS pricing, SaaS churn, SaaS growth etc.. I have helped dozens of companies scale to the next level with organic growth.

• https://www.bonjoro.com/blog/post/the-complete-blueprint-to-b2b-saas-sales-conversions