Carmen Harris

Effective content strategy is critical with B2B buyers now requiring 7 pieces of content before making decisions. Having driven a 25% increase in website traffic and 15% boost in conversion rates at Forescout, I understand how to cut through the noise. My approach focuses on creating high-quality, strategic content that demonstrates real expertise, aligns with buyer journeys, and delivers consistent ROI - even as GenAI reshapes the content landscape and makes organic visibility more competitive.

Having guided companies through critical growth phases, I understand how to build market trust quickly - an often-forgotten part of developing a GTM strategy. My expertise helps startups avoid common pitfalls and establish the strategic narrative, influencer relationships, and sustainable momentum needed to amplify GTM campaigns into evergreen success.

By mapping influence to business objectives, I can help you create advocacy programs that accelerate sales cycles and inform product strategy. The key is treating influencer relationships not as transactions but as strategic partnerships that drive long-term value through authentic engagement and thought leadership.

Building a personal brand platform requires strategic vision and authentic storytelling. I can help develop your distinctive voice that resonates with key audiences, transforming technical expertise into market influence through strategic content, speaking opportunities, and industry recognition. My approach focuses on creating sustainable momentum that amplifies both personal and company brand authority.

This is where it gets fun! I love the launch process. I've learned the art of transformative product launches that drive real business impact. My strategic approach delivers qualified pipeline and brand awareness by aligning product narratives with market needs to transform product releases into market momentum drivers. My approach extends beyond traditional PR to building comprehensive launch frameworks that engage industry influencers, technical communities, and key decision-makers.

When it comes to PR, young companies understand that scaling smart is as important as scaling fast. Through my experience at leading PR agencies and brands, I help identify and capitalize on key market opportunities while building the foundational elements needed for long-term success. My expertise in narrative development and building trust-based relationships with media and analysts helps amplify market presence for sustained growth.

Let's face it. In today's crowded market, you need more than surface-level messaging to make an impact. Through thoughtful user research and surveys, I can help companies build credibility and authority by uncovering insights that connect with key audiences. My expertise lies in designing focused research initiatives, extracting meaningful insights, coordinated execution, and transforming data into compelling market narratives that resonate and drive results.

Streamlined PR, AR and creative services workflows by customizing Monday templates, forms and reports. Implemented structured intake process and project tracking dashboards to improve team efficiency and visibility.

Utilized Riverside FM to produce high-quality video and podcast content for executive communications, managing remote recording sessions and optimizing audio/video quality. Created engaging thought leadership content through executive interviews and industry expert conversations, used for internal meetings and PR.

Drove data-driven social media strategy using Sprout Social analytics, increasing LinkedIn engagement 39% in one quarter. Optimized content strategy and posting schedules to maximize reach, managed multi-channel content calendar, and generated detailed performance reports for executive visibility. Also used the Employee Advocacy tool within Sprout Social to push content for employee advocates.

Use Zoom to run webinars, meetings, conduct media roundtables, interviews, and media briefings with journalists and influencers remotely, allowing for wider accessibility and reach.

I have a paid subscription to Claude which I use as my intern. I ask it to make something better while keeping my voice; explain something simply to turn complex info into clear, relatable messages; create fresh content ideas; adapt a message for different channels; check my messaging to catch potential issues in clarity or accuracy. Claude does make mistakes and does not replace my thinking or strategic approach.

Leveraged Google Analytics to track and optimize communications content performance, analyzing user behavior, engagement metrics, and conversion rates. Implemented custom dashboards and reports to measure PR/communications impact on website traffic.

Strategically leveraged LinkedIn for executive visibility and brand amplification: - Built comprehensive measurement framework tracking reach, engagement and conversion metrics - Optimized company page performance through data-driven content strategy - Executed employee advocacy program increasing reach of corporate messaging - Created LinkedIn Live events amplifying product launches and industry insights