Carmela Fortin

Book some time with me today, and let's chat about: - Building a team in alignment with your growth objectives + how to help them thrive - Creating a roadmap to actions your professional goals - Product strategy (what to build and for who) - Go to market strategy (how to get adoption for what you build) - Marketing campaign strategies for high growth goals - Operations strategy (how to support the daily needs of what you've built) - Setting KPIs and understanding opportunities through data - Marketing Analytics and Operations (Hubspot, Marketo, Pardot, Outreach) - Developing leadership skills to meet and exceed professional goals I've been lucky enough to lead teams through all stages of growth, from inception and idea validation, to finding product-market fit, to scaling success on diverse channels and maintaining market leadership and have learned a ton along the way. In Demand Generation I have focused on performance based growth (demand generation, partnerships and operations) positions, giving me a good understanding of the numerous challenges faced by a wide range of companies. My leadership style is player coach so there isn't a role I manage that I can't perform the task. From coaching large teams through digital transformation to creating a full scale product launch on multiple channels, navigating a Funding round, creating a business development or marketing to sales playbook or creating a email/ event/ social/ content syndication or other marketing strategy - I am here to help! Executive Coaching - Team Coaching - Cross Functional Growth Initiatives - Hyperscale Demand Generation Strategy - Global Digital Campaign Management - Sales Development Management - Go to Market Strategy - Attribution Modeling - Content Strategy - Account Based Marketing - Remote Team Leader - MarTech (Marketo/ HubSpot/ SalesForce) - Paid Advertising - Conversion Rate Optimization - Organizational Change Coaching

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  Building a team

  I have built and managed global teams in person and remote since 2012. Whether you're going through a series round and need to scale quickly or wondering when the time is right to make a key hire, how to interview potential candidates or how to get a team to perform to their full potential, I can help. In building and engaging teams I also hold a Harvard Certification on Remote Work which has helped in driving remote team interactions that are positive, productive and engaging.

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  Conversion rate optimisation

  Lack of insights is one of the top contributors on CRO. I'm happy to help expedite where to look and how to react quickly with a lean team. Justification for funding or testing methodologies will impact your CRO as well. Or perhaps you're in need of something less tangible like team collaboration on where those CRO improvements might be or there's product, product marketing and demand gen misalignment - happy to help.

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  Demand generation

  I have been a demand generation leader for over 15 years with companies at all stage of their growth journey. This path has led me to be a global leader in multi-channel marketing, measuring ROI, any level of complexity in marketing automation and justifying funding to facilitating sessions on better understanding the target audience and the content that will connect with them. The playbooks and strategies that connect marketing to sales and product impact growth where I can help as well.

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  Email marketing

  Email marketing admin, manager and individual contributor in both Marketo and Hubspot with a chapter of Pardot. I have guided teams on strategic planning, segmentation, copywriting, automation, analytics, and A/B testing to drive engagement and conversions effectively.

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  Go to market strategy

  I've brought multiple global products to market in B2C and B2B companies ranging from $20M - $6B. Let's talk about your target audience, refining your value propositions, selecting distribution channels, and crafting compelling messaging and positioning.

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  Growth marketing

  I am a rapid growth acceleration expert in leading global demand generation strategies, integrated marketing programs and marketing automation with a lean powerhouse stack and empowering award winning business development teams. Equally skilled with detailed analytics, big-picture vision and goal setting.

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  Venting frustration

  I have led teams for over 15 years at all growth stages. If you have a challenge that you are trying to overcome - I'm here to help! Marketing Sales Operations Executive Team Management Change Management

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  Drift

  7 years of experience

  Implementation of Drift conversational marketing platform, strategy and scale. I have lots of campaign ideas to share and can help with any areas you need help in.

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  Google Analytics

  13 years of experience

  Provide expert guidance on data interpretation, campaign optimization, and strategic decision-making to leverage Google Analytics effectively for insightful analysis and data-driven marketing strategies.

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  Hubspot

  15 years of experience

  I have implemented Hubspot as an administrator at Enterprise, Commercial and Startup companies. - Creating strategic direction in alignment with business goals and objectives - Best practices and techniques to optimize workflows, create content, segment audiences and execute campaigns, - Skill development in advanced reporting and analutics - Problem solving and troubleshooting when technical issues arise - Collaboration and communication to align marketing opertations with other departments

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  Marketo

  8 years of experience

  I have been the Marketo admin and strategist at two SaaS companies, facilitating implementation, a divestiture and campaign management with GDPR consideration. If you're looking for an expert on campaign optimization, lead nurturing, and analytics with a strategic, analytical mindset I'm happy to lean in. impactful outcomes.

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  Salesforce

  23 years of experience

  Ask me anything! - Customization and Configuration - User Management and Training - Data Management and Maintenance - Automation with Workflows and Process Builder - Reporting and Dashboard Creation - Lightning Experience Migration - Continuous Improvement and Optimization

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  Lead Management

  I have managed lead lifecycle management for companies at all stages in growth from startup to enterprise - and - conducted more audits than I can count which identify areas of improvement to ensure your cross functional teams have a roadmap to improve lead management.

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  Infrastructure

  Former Head of Demand Generation at Uptime Institute focusing on connecting critical infrastructure operations to critical content at the start of the COVID19 pandemic.

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  Artificial Intelligence

  I am a visionary strategist adept at leveraging AI technologies to drive targeted lead generation and optimize conversion funnels. With a blend of data-driven insights, innovative campaigns, and a deep understanding of market dynamics, exceeding revenue targets to propel company growth. My AI Superpower is in leadership to inspire cross-functional collaboration and fosters a culture of continuous experimentation and optimization, setting new industry benchmarks for success.

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  Machine Learning

  I was the Head of Demand Generation at Unsupervised AI leading the Series B growth chapter on unstructured Machine Learning and Data Capitalization Management.

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  Enterprise

  My growth experience started at an agency level supporting major enterprise organizational growth at clients like Microsoft, T-Mobile, Avaya and more.

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  Data Visualization

  Help! I can't find my insights? Don't worry, I've heard that before. Sometimes it's hidden in the hurricane or it's just a new data point to be put in place. How you put it all together and visualize it for team depends on your team structure and goals to ensure Executive, Operational Health and Tactical fluidity. Let's do this!

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  Lead Generation

  As a 15 year Head of Demand Generation, there is no lead gen stone I have not overturned. Whether you're putting your programs together, identifying new channels, questioning the strategy in place or have a operational question - I can help. Mapping your lead gen to your Financials is critical while projecting your plan clearly to all teams in your org helps the wheel spin faster. Lead Gen + $ = Clarity, Communication, Growth

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  Marketing

  Extensive experience in B2B marketing across various industries, including SaaS, artificial intelligence, and critical infrastructure. With a track record of driving global demand generation, building strategic partnerships, and leading cross-functional teams, contributing valuable insights and expertise to marketing initiatives.

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  Digital Marketing

  I have led Growth Marketing teams for over 15 years. Need help designing digital campaigns that meet best in class process supported by the right stack and team? Need a strategy that works? I am happy to help.

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  Emerging Markets

  Picture this - an AI company that changes market four time in a year. I've been there. I get it. Emerging markets have been a trending theme in my SaaS career and I'm happy to share learnings and a path forward for your product and team goals.

• https://www.su.org/blog/how-to-bring-grit-and-the-growth-mindset-to-your-team
• https://youtu.be/1SehdaZ1C3U?si=NS51hN5SJqP5S0Ay&t=264