Start-up strategist | Co-founder | Product Marketing Enthusiast
Hey, I'm Carlos. A passioned strategist with deep experience in B2B business management. In the recent years, In my recent working experience I have been: - Enterpreneur in my own project - CMO in spanish Crypto Broker - CCO in blockchain deep tech platform - Lead of Product Managers in Global HQ managing both HW and SW product manager units. -> I started 4 business (with mixed results) * Tourism agency * Trading import/export company * Non profit Pharma Charity * Currently starting my own project in MarkTech About me: -> Deep experience in testing, analyzing, faling and pivoting -> Travelled to +15 countries to do customer visits (+100 customer interviewed in all my life) -> +10 years in Multinational HQ -> Lived and worked in different countries (Spain , Italy, Australia). -> Doer-learner-thinker who loves to analyze and discuss new ideas. -> Critic, direct, social and extrovert I have been also Intrapreneur & enterpreneur with deep familiarity with the difficulties of engaging new projects with all the barreers (specially in the B2B arena). Want to discuss ideas or problems to fix? Happy to help (even just to validate your hipothesis and give you my 5 cents).
Chosing and building the best channels to drive traction in B2B. - direct - indirect - hybrid Strategy, planning and executing the right infrastructure & assets to develop efficiently the sales cycle in each rout.
Define and implement the different aspects of a 10x growth planning success. - Strategy for Short Term (growth hacking) and Long term (growth marketing) - Customer Segmentation & Value Prop positioning - Tools to experiment and test (AI toolset) - Accelerate content creation to validate fast - Data driven mindset and analytics
Idea validation process starting with the core problem identification: what is the problem we are trying to solve from our customer + what is value proposition that matches with customer pain. The process to validate an idea is extremely relevant and drives the rest of decisions in a project
Pricing strategy in B2B is a fascinating exercise driven by the consequence of 2 main factors: - value of the problem you are solving - Time + cost of savings to your customer Normally this does not come with just one iteration but after many customer interviews. An exciting and very much needed process!
+10 years of experience leading strategic teams of product marketing delivering the 3 main elements of product marketing: - how to uncover the need of a customer. - how to provide the solution for its pain - how to maximize the monetary value capture.
Variety of assets to enable the first steps of a start-up without expensive set-up costs but enabling scalable growth overtime: - Organization tools (notion, slack, miro) - Marketing tools (AI content, social networks, CMS, figma) - Growth tools (analytics, email, PPC, affiliates programs...) - Customer tools (CRM)
Reporting analytics tool to understand the usage and performance of your business. Creating cohort analysis, trends over time, dashboards and critical events to measure DAU, WAU and MAU.
Core element of any start-up or e-commerce that wants to understand their traffic volume and their conversion rate performance. Basic set up structure is always needed together with other google service (Google Tag Manager or Google Data Studio)
Experience using this Social Networks coordinatin platform to post , measure and follow up contacts from the main brand channels. A key infrastructure for any marketing team to have a unique set up to deliver content.
Knowledge to embrace all the power of this easy to implement CRM that can help when company scales-up. Particularly in: - commercial mailing - forms link to CMS - marketing content - distribution lists
Social Network ideal for B2B focus with experience in 3 main areas: - Social selling - Lead capture (using sales navigator), - SEO and brand positioning (to drive customer awareness) - PPC Ads campaign (to get leads for marketing)
Experience setting up simple landing pages till working with agencies to maximize the potential of advanced level websites. Experience with many plug ins like Elementor or Hubspot integration to ensure Wordpress is well aligned with the rest of the company architecture.
Experience as CMO in a large spanish Crypto broker service. Value Proposition centered in providing savings to our customers through earn plans based on stable coins to avoid marekt volatility. Accomplishments: growth customers by 20% in a market conditions of -50% and digital brand awareness by +40%
Experience +10 years dealing with B2B environments to provide products (HW and SW) to solve internal problems. Experience defining the customer persona inside the company and the key drivers of the value proposition, helping to differenciate between decision maker vs user - understanding the sales cyle phases.
Experience developing tools for market research companies thanks to the experience of dealing with customer reserarch needs during 10 years at corporate level.
Experience leading as the Chief Commercial Officer role (combining the heats of Marketing, Product and Sales) in a Layer-2 deep-tech platform (based on Eth) for B2B. Accomplishments: • Lead generation growth by 350% & Digital awareness growth by +50%
Experience managing SaaS business with the main key elements (for both, a low touch or high touch SaaS): - Business Model & Pricing - "Ahá" or "wow factor" customer experience - Guided Onboarding & help-training support - Tracking tools & Analytics - Roadmap and Features - 3rd party solution integration framework
Chief of Marketing and Growth executive areas of the business. Lead the strategy on value proposition delivery in brand awareness recognition. Fintech SaaS company focused on B2C / B2B to address market penetration of new digital services based on blockchain and cryptocurrencies. Lead the team of Community, customer excitement, social networks and digital marketing. Budget and investment prioritization, KPI, OKR and campaign roadmap.
Executive leading the 3 key business areas of the company: Sales, Marketing and Product. Develop the strategy and drive Blockchain awareness of data certification on blockchain. Deep Tech company focused on B2B to enable Web 3.0 growth. Definition of Value proposition, Sales strategy implementation, budget and investment priorities, business tracking and digital product roadmap and financial KPI of the business.
Leading 2 teams in the global HQ of Strategic product managers to drive future strategic penetration in new markets by developing breakthrough technology to disrupt a mature market and attain incremental business growth. Determine budget and investment priorities with the future business needs in alignment with the experience roadmap and financial priorities of the business. Create Innovation through new technology evaluation and value propositions across the different product development teams.
Expanded the organizational demographic reach by steering the country business development plan. Increase product campaigns and building partneship programs, while leading 500 volunteers and 300 partners. Built robust infrastructure of IT, communication, legal, and administration, and finance departments by leading business development initiatives and investment decisions.