Candelaria Narvaez

Specialties: Growth strategy, Business Models & Market Fit, Product & Innovation, MarTech, MarComms, Agile methodologies, Leadership of multidisciplinary and multicultural teams. Expertise across: NGOs, Cleantech, Crypto, Fintech&Banking, Retail, SMBs, Real Estate. At the moment I'm not available, I'm immersed in a fellowship.

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  Content marketing

  Let's review your content strategy. Channels, social platforms and the best content fit. Content can boost your growth and viability. What formats, frequency and cross-channel strategy are you following.

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  Conversion rate optimisation

  CRO is just a buzz word or is a mindset? let's discover if you can run easy breeze and cheap experiments to go beyond it with your strategy. From reviewing your traffic quantity and quality, to your product/service funnel, there are many tools you can automatics and run experiments.

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  Design / UX

  Small tweaks, platforms that accelerate your iterate cycles; test and learn fast with tools that will give you information about your product and your customer journey/experience with it.

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  Email marketing

  Write on point newsletters and let's design and execute a "30 first days with us" cycle of emails for your customer. Also, we´ll review tools and platforms you have available and I'll help you to choose the fit to your business (and it's moment in market).

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  Growth marketing

  Growth full funnel strategy, let's review those possible streams of growth and scale them to design and execute a sustainable growth plan. Will go from 101 tools and technics, such as Marketing,Content and Sales strategy. Then we'll review what "wow" factors or tweaks you can do to your product and service to scale. And later but no least, review your CX channels and P&Ls status. Everything counts when it comes to growth!

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  Mindset coaching

  Agile methods cab be for ever type of organization; are you ready to reset your daily planification and make more room for new methods? Let's review how you organize you (and your teams) monthly, quarterly or year, and see which small tweaks can boost productivity and smiles.

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  Product market fit

  Do you know your customer? Which is our market share ideal? Are you running experiments to understand how your product will be scaling its presence in market?

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  Sales

  Build a upper funnel strategy across channels that will help your organic growth boost. Let's review your storytelling, your brand values, and how you are communicating them (if you are). There are many tools, they all work together to create a relationship with your customer community.

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  Social media

  What social media is good social media to your business? from the choice of those plataforms, to design a community strategy. What type of content, CX strategy, frequency and cross platforms plans are you going to execute. Let's plan this together, let's build you community.

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  Technology and tools

  Are you measuring your product, which tools are you using? Do you know you can make easily reports with for example a good GA and datastudio? Data rules, are you planning your data strategy yet?

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  Google Ads

  16 years of experience

  I'll be using different platforms to run different type of campaigns; we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Asana

  12 years of experience

  I'll be using different tools to project management, we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Basecamp

  16 years of experience

  I'll be using different tools to project management, we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Dropbox

  17 years of experience

  A great tool to share your files with other team players, really easy to set up and make it run. Let's see if it's a match with your daily team routine.

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  Facebook

  16 years of experience

  I'll be using different platforms to run different type of campaigns; we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Google Analytics

  16 years of experience

  GA is a extend platform to understand and analyze your data; we´ll probably start reviewing what is being and measure and what you need to start measuring.

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  Google Analytics Experiments

  8 years of experience

  I'll be using different platforms to run different type of experiments; we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Google Data Studio

  8 years of experience

  Let review it's many options, and with a good GA organized and well done measures tagging strategy, and you have in a couple of hours your data daily been actualice.

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  Google Tag Manager

  8 years of experience

  A great data strategy begins with a tagging strategy; we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Hootsuite

  16 years of experience

  I'll be using different platforms for automation with me teams; we can review which one is a fit with your company size, stage and other platforms to integrate.

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  JIRA

  16 years of experience

  I'll be using different tools to project management, we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Mailchimp

  17 years of experience

  I can help you connect your account with other platforms, how to have great information about your customers, execute the automation of emails and design easily your content.

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  Salesforce

  10 years of experience

  Let's review how and in which scale you can use this platform for your business; I used it for CX teams and Sales to connect and with focus on sales whole cycle.

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  Trello

  16 years of experience

  I'll be using different tools to project management, we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Twitter

  17 years of experience

  I'll be using different platforms to run different type of campaigns; we can review which one is a fit with your company size, stage and other platforms to integrate.

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  Youtube

  17 years of experience

  I'll be using different platforms to run different type of campaigns; we can review which one is a fit with your company size, stage and other platforms to integrate.