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At Google, I partner with leading global tech companies, including Amazon, Deliveroo, Audible, Wolt, Storytel, BetMGM, Bet365, Trainline, and PayPal, to drive user acquisition and app growth leveraging Google Ads, Google Analytics and Google Cloud.
Burt Mosmans
App Growth & User Acquisition Expert | Google | Ads, Growth & GTM
Amsterdam, Netherlands (+01:00 UTC) English, Dutchfrom Amsterdam, Netherlands
Usually responds in 22 minutes
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
4 reviews / 4 sessions
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Next availability
Not available in the next 30 days
Loved the session with Burt! Cool guy, helpful and knows what he's doing
José Malhó
I’m really impressed by the ideas he’s shared. I’d definitely recommend him
GOKHAN ALICI
Burt is a very nice guy, super proactive, and very accommodating with rescheduling!
Martin Mazanec
Bio
** Due to an exciting new job opportunity that requires my full attention, my calendar is temporarily closed. I look forward to reopening it soon. In the meantime, please connect with me on LinkedIn!** From launching app startups at Unilever to scaling app giants at Google, I've spent 10+ years mastering the art and science of Growth and GTM, with a focus on consumer apps. My journey began in one of Europe's first growth hacking cohorts, where I helped Unilever the ideation, launching and growth of app startups as a Growth Marketer. Now, as a Senior Growth Manager at Google, I've partnered with both scrappy startups and established category leaders. I've guided scale-ups (like Coinbase, Voi Technology, and Breeze Social) through the Accelerated Growth Program and now advise household names (Amazon, Deliveroo, PayPal) on their complex app user acquisition strategies. I also volunteer with Google for Startups because I love helping founders scale. What I bring to your growth challenge: - Go-to-Market & Launch Strategy: For pre-launch and early-stage apps. - Growth & User Acquisition Tactics: Hands-on scaling from zero to millions of users, managing budgets up to $100M+ across all major channels (Google, Meta, TikTok, Apple). - Insider Knowledge: Best practices for Google Ads optimization, international expansion, and measurement. Whether you need a launch GTM strategy or are ready to Grow internationally, I'll share the proven tactics that have driven results for startups and Fortune 500 companies. Let's build your growth engine together!
Expertise
Go to market strategy
I actively volunteer with Google for Startups and various incubators/accelerators, specializing in GTM strategy development. I have successfully guided numerous app and gaming companies through pre-launch, global launch, and sustained growth stages.
Growth marketing
As a Senior Growth Manager at Google, I significantly contributed to the growth of major companies. This includes advising high-growth startups like Coinbase, Voi, and Breeze Social, as well as scaling efforts for large tech enterprises such as Amazon, Deliveroo, and PayPal. I help them with media planning and buying, data and measurement and creative best practices.
PPC strategies
I have 10 years of deep PPC campaign expertise, bringing a rare perspective from both the client and platform sides. My background includes roles as an advertiser at Unilever, managing campaigns at an e-commerce agency, and four years at Google advising clients on cutting-edge, advanced strategies.
Social media
I led Paid Social efforts at an e-commerce agency, focusing on Meta and TikTok Ads. I am Facebook Blueprint certified and know exactly how to develop and scale D2C brands using social media advertising.
Experience
Lead Go-To-Market strategy and operations for two innovative corporate ventures, Tessa and Vink, within Unilever. Leveraged data-driven strategies and full-funnel marketing expertise to drive user acquisition, engagement, and retention, significantly contributing to the strategic validation and scaling of new business models.