Bukki

Lead the largest European market with full P&L ownership, driving double-digit revenue and profit growth through strategic oversight of operations, marketing, partnerships, and marketplace expansion.

Fiverr

International Expansion Leader

October 2021 - September 2024•fiverr.com

Led Fiverr's UK growth initiatives - raising brand awareness, improving brand perception and driving high-quality growth.

Began as a volunteer in July, before becoming the first full-time employee in November for this social enterprise B2B SaaS fintech leveraging Open Banking technology Secured >£300,000 in grant funding from Innovate UK, with the CEO. Led project management and reporting to Innovate UK Set up operations to facilitate transition from pre-revenue and pre-product to a business generating £10,000s in ARR with a team of five. Built the underpinning structure of the business, creating HR, legal and financial policies and systems Responsible for establishing annual and quarterly business OKRs, as well as fortnightly progress check-ins with the current team Created, standardised - and currently manage - the onboarding process for all new customers Developed, and now execute, the company’s operational risk-mitigation strategy. Consistently identify and solve user issues Developed and managed the lead qualification and cold outreach growth strategy, converting >50% of cold email recipients to discovery calls. Built a custom Airtable-based lead qualification and CRM tool to manage the process Developed the user support processes using tools such as Freshdesk. Established, and now oversee, the user support team rota Built an analytics tool in Notion and Google Sheets to assess the business’s most important KPIs on a weekly basis Accepted onto the prestigious Techstars Berlin 2021 accelerator programme

Founded this hardware health-tech startup building prescription glasses that adjust to sunglasses with just a tap of the frame Received a Letter of Intent to buy our final product from Fielmann, an eyewear retailer generating €1.7 billion in annual revenue Managed a team of highly qualified individuals–two engineers (30 years’ experience each) and a designer (11 years’ experience) Slashed supply chain costs by >50%, saving >£30,000 after negotiating with managing directors of international manufacturers Raised £60,000 of investment and filed a utility patent for this invention Received over £15,000 in cash, materials and services after selection for Central Research Laboratory’s accelerator programme Attained UK Runner-up and International Finalist in the James Dyson Award–a global competition for engineers

Increased revenue by £100,000 per month for this fast-growing (90% per year) fintech scale-up after I analysed the behaviour of 1,000s of customers to develop a new risk-based formula for determining credit limits provided to SMEs Increased profit by £250,000 in 6 months by creating a SQL, Excel and Mailchimp-based process for periodically analysing the company’s 100,000 customers. This process determined the customers that needed price changes in order to be profitable Identified and, managing two developers, fixed a discrepancy in the company’s database - reducing exposure to £6.3m in potential losses Managed 20 temporary customer support staff. Within 1.5 weeks led them to increase the customer issue resolution rate by 4x, decrease wait time by 3x and decrease abandon rate by 10x Managed the launch of a new customer rewards programme. Carried out the analysis to support the launch decision. Managing a developer, executed on the transition of 10,000 customers to the new programme - managing £1,000,000 in customer value. Researched market trends and developed multiple Power BI, SQL and Excel-based models to forecast the value-adding potential of business opportunities. Frequently shortlisted my most promising proposals, synthesised insights and established next steps which were approved by the CEO, CFO, COO or Head of Growth Wrote a rigorous SQL query to enumerate the customers that had product issues (10,000s at a time) and the causes of the issues. The query enabled me to work with operations and technical colleagues to fix our most pressing product problems. It also enabled customer service colleagues to proactively engage with customers before they contacted us about issues

Ideated, and executed, marketing campaigns - as well as website optimisation experiments - for the 30,000 customers of this fast-growing scale-up (50% per year) Built Excel-based customer segmentation models providing insights that enabled the creation of tailored marketing campaigns Built a robust, analytical model–predicated on 300,000 data points–determining the probability that a customer had churned Built an automated Google Sheets and Google Analytics tool to assess weekly customer conversion

Ideated, and executed, the email and PPC marketing strategy for this fintech startup Increased weekly trial signups by 30% using a marketing toolkit of Facebook, LinkedIn and Google Ads Built a weekly business performance model in Google Sheets Sold Chaser to trialists after nurturing relationship throughout their trial

Worked for foreign governments and multi-billion-pound companies on profit growth, arbitration advisory and financial forecasting for this management consulting firm Created Excel-based models to compute financials such as company valuations, total shareholder returns and market sizes Created PowerPoint decks synthesising my analyses for senior executives of current and prospective clients