Bruno Gobbis

Head of Product Growth specializing in scaling revenue for B2B SaaS companies through PLG models. At RD Station, I lead the PLG tribe, driving growth across acquisition (signup experience, powered by, sidecar products, FUX), activation (signup-to-paid journeys, freemium offers, onboarding), retention (churn reduction via adoption), referral (member-get-member, powered by), and revenue (upsell and cross-sell). My work spans three B2B SaaS products: marketing automation, CRM, and conversational platforms. Beyond my role, I mentor individuals and companies, helping them navigate growth challenges and optimize their PLG strategies. Stuff we can discuss: ✅ PLG Funnel & Customer Journey Optimization (from acquisition to expansion) ✅ Growth Strategies (scalable, data-driven approaches) ✅ Freemium & Trial Offer Optimization (maximizing activation & conversion) ✅ Retention Tactics (adoption, safety nets, cancellation flows, leading indicators) ✅ Cross-functional Growth Collaboration (aligning product, marketing & sales) ✅ Scaling Self-Serve & Monetization Models ✅ Building & Leading Agile Growth Teams (from 0->30 people) ✅ Navigating PLG with a Strategic & Experimental Mindset (even if you're still small) If you're looking for fresh PLG insights, creative growth ideas, or just a great conversation about scaling products efficiently, let’s connect! What’s stopping you? 🚀

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  Building a team

  I currently lead a cross-functional Growth team of 30+ experts, including PMs, Designers, Developers, Researchers, and Mid-level Managers. However, I began as a one-person Growth team, giving me firsthand experience in the challenges and criticality of building a high-performing team from the ground up. This journey has deepened my expertise in scaling teams, fostering collaboration, and driving impactful Growth initiatives.

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  Growth marketing

  I've experience directly planning, implementing and improving growth strategies, especially using the product itself as a growth leverage. From communities, user-generated content and product side cars, to especificy sharing and collaborative features to expand demand generation.

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  Product analytics

  With a background in statistics and economics and a scientific approach to validation, I bring a data-driven mindset to Product Analytics. I specialize in turning complex data into actionable insights, designing experiments, and validating hypotheses to drive product decisions. From defining key metrics to running A/B tests and causal analyses, I ensure teams make evidence-based choices that maximize impact, optimize growth levers, and align with business goals.

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  Product management

  With nearly 20 years of experience (since 2007), I am passionate about building impactful products. Trained with a builder mindset, I’ve spent much of my career as a product manager, working closely with product, marketing, and sales teams. I thrive on discussing roadmaps, features, user journeys, cross-functional collaboration, pitching ideas for buy-in, and measuring success - all while focusing on driving growth and creating value.

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  Product market fit

  I specialize in driving Product-Market Fit for B2B SaaS, leveraging growth and lean strategies to move fast. From identifying customer pain points to refining value propositions, I help shape winning strategies, test growth levers, and align teams to scale successful products. I thrive on measuring traction, running rapid experiments, iterating fast, and using data-driven insights to turn great ideas into market-ready solutions.

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  User research

  With a scientific approach to validation and a background in statistics and economics, I bring a data-driven mindset to User Research. I specialize in uncovering insights through qualitative and quantitative methods, designing experiments, and validating hypotheses to inform product decisions. By deeply understanding user behaviors and needs, I help teams build products that truly resonate, ensuring strategic alignment and maximizing impact.

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  Miro

  9 years of experience

  Miro is my favorite collaborative whiteboard and visualization tool that brings our brainstorming sessions to life, and maybe we will use it together!

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  Amplitude

  9 years of experience

  Amplitude is my go-to tool for product analytics. I leverage its advanced features to track key metrics, measure user behavior, and validate hypotheses with solid data. This empowers my teams to experiment, iterate quickly, and make informed decisions that fuel growth and optimize our product-led strategies.

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  ChatGPT

  4 years of experience

  ChatGPT has been a huge friend for my daily and professional tasks. From frameworks and templates that I could use at my work to massive turn points in my business strategy, I use it as one more powerful resource inside my toolbox.

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  Google Analytics

  12 years of experience

  It is a great and indispensable tool for analyzing data to the source of it. Although many integrations with other tools can diminish its importance, GA is super helpful when acquisition is a big challenge to address.

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  JIRA

  7 years of experience

  Jira is my current project and resource management used by my teams and me so we can do our most important work faster and better. Every big project, experiment, new feature, bug correction, and small improvement is there!

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  Notion

  11 years of experience

  Notion is a game-changer for taking notes, organizing insights and next steps, plus sharing it all and using the data collaboratively. Its incredible flexibility allows us to manage project, document processes, and collaborate all in one place.

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  Stripe

  5 years of experience

  Stripe is my go-to payment processing platform. It allows businesses to accept payments online, manage subscriptions, and handle invoicing effectively.