Brendan McNulty

Ecommerce experimentation and CRO consulting for 12+ years helping big and small companies. I know how to set up processes, what to test and how to do it. AI-driven product management, specializing in experimentation, strategy, and execution. I know how to scale, optimize, and ship. Services: Research & Analysis: Deep-dive into your startup's data to identify key areas for growth and optimization. Hypothesis Generation: Craft data-driven hypotheses that pinpoint potential improvements in your conversion funnel. Testing Strategy: Advise on designing and implementing rigorous A/B tests to validate hypotheses and drive significant improvements in conversion rates. Continuous Learning: Establish a culture of experimentation and continuous feedback to foster ongoing growth and improvement. Product Vision & Strategy: Define clear roadmaps and align teams to build impactful, scalable products. Experimentation & Validation: Test, iterate, and refine features based on real user insights and data. AI & Automation: Leverage AI to enhance decision-making, optimize workflows, and unlock new opportunities. Growth & Retention: Develop strategies that improve acquisition, engagement, and long-term user value. Execution & Delivery: Drive cross-functional collaboration to ship products efficiently and effectively. Ideal for ecommerce and startups Looking to: Enhance their understanding of customer behavior and market dynamics. Systematically improve their conversion rates and overall growth metrics. Adopt a data-driven approach to product development and marketing strategies.

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  Conversion rate optimisation

  12 years of consulting for (predominantly ecommerce) organisations on investigating issues, creating hypotheses, designing tests, developing roadmaps, validation and interpretation.

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  Design / UX

  Practical UX design focused on user needs, starting with rough, ugly wireframes to prioritize function over form. Skilled at turning user research into intuitive, user-centered designs that solve real problems, improve usability, and create meaningful experiences.

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  Product analytics

  Practical UX design focused on user needs, starting with rough, ugly wireframes to prioritize function over form. Skilled at turning user research into intuitive, user-centered designs that solve real problems, improve usability, and create meaningful experiences.

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  Product management

  Define product vision, run data-driven experiments, leverage AI, and optimize growth. Align teams, execute efficiently, and drive retention through continuous testing and iteration.

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  User research

  Expert in qualitative and quantitative research, blending attitudinal insights like surveys and interviews with behavioral data such as analytics and session recordings. Skilled in user immersion, competitor analysis, and uncovering actionable insights to inform strategy and drive product decisions.

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  Balsamiq

  13 years of experience

  I am the boss of ugly wireframes :) I can't tell you how to get pixel perfect versions, but you'll understand how the UI works and where things should go

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  Microsoft Clarity

  6 years of experience

  A great free tool for heatmaps and scrollmaps. It's interesting for app as well as web. I know how to use it, get insights from it, set it up and understand customers

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  SurveyMonkey

  11 years of experience

  I have set up loads of surveys, I know how to fork surveys, what order to ask questions and how to ask the right questions to understand the challenges that people face.

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  UserBrain

  6 years of experience

  I've run numerous usability tests; from understanding the business problem to creating a testing plan, which screening questions to ask, how to not prompt and how to analyse

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  UserTesting

  12 years of experience

  I've run numerous usability tests; from understanding the business problem to creating a testing plan, which screening questions to ask, how to not prompt and how to analyse

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  CrazyEgg

  13 years of experience

  I know how to heat and scroll mapping tools; from setup, choosing pages, debugging and then analysis and drawing insights from data that the reports show

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  Google Analytics

  14 years of experience

  Know my way around UA and GA4 to help understand user challenges. GA is one of the major qualitative tools I'd use to understand what visitors are doing on your website

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  Hotjar

  13 years of experience

  how to use the suite of tools; from heat and scroll maps to user videos and single questions surveys. How to set up, which questions to ask and how to understand what it means for you

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  Optimizely

  13 years of experience

  Not the setup part of the test, but understanding how to interpret and run tests from a product perspective, how to analyse, how to iterate and run further tests

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  VWO

  10 years of experience

  Not the setup part of the test, but understanding how to interpret and run tests from a product perspective, how to analyse, how to iterate and run further tests

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  EdTech

  Founded a SAAS online novel writing company (NowNovel.com). Iterated on first user experiences through research and testing. Bootstrapped so used product led growth and freemium to grow audience and interaction. Experimented with many different loops and ways of working so you don't have to.

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  E-Commerce

  Consultant for conversion rate optimisation, especially for ecommerce. Knows the ins and outs of how to understand the problem, how to prioritise a programme and how to validate. I've done this for multi-million euro campaigns, but also for my own startup so know the cost effective ways to understand and improve conversions.

• https://brendanmcnulty.com/2022/03/02/why-delivery-is-crucial-for-ecommerce-and-what-to-test/
• https://brendanmcnulty.com/2020/03/25/the-power-of-nudges/
• https://brendanmcnulty.com/2020/01/29/how-jobs-to-be-done-can-aid-your-first-user-experience/
• https://brendanmcnulty.com/2019/07/15/rules-for-split-testing-for-startups/