Directed storytelling and activism marketing campaigns across search, social, SEO, affiliate marketing, influencer marketing, and email marketing, forging deep emotional connections with patients. Launched a new CBD brand and eCommerce store by creating an additional revenue stream for patients ineligible for cannabis products. Streamlined patient onboarding by integrating NHS Spine platform, and managing product development to simplify access to medical records and enhance user experience. Led successful transition from Pabau to Meddbase patient platform, integrating payment and marketing functionalities and improved NPS. Headed development of Lyphe Dispensary digital platform, prioritising audience-driven features like prescription processing, Royal Mail order tracking, and an industry-first patient-facing formulary. Created a comprehensive inside sales script, process, and incentive structure, doubling weekly phone bookings and consistently hitting performance targets.
Bojan Ambrus
Growth Marketing Professional
Bio
Proven track record of orchestrating marketing, sales, and product-led growth strategies to ensure seamless execution and impact. Expert at navigating diverse and regulated industries, from start-up, scale-up, and enterprise organisations, building brands and growth engines from scratch. Adept at delivering commercially focused, customer-first, data-driven marketing strategies to accelerate growth and maximise revenue, whilst improving CAC, LTV, ROI, and ROAS through targeted initiatives. Well-versed at developing product-market fit, brand differentiation, growth loops, value propositions, customer personas, and full-funnel optimisation—from awareness, consideration, demand and lead generation, to acquisition, retention, loyalty, and advocacy.
Expertise
Content marketing
Often overlooked, copy and tone of voice forms an essential element of an organisation’s brand, its communication and the way it is perceived by the target audience it wishes to engage with. It also plays a big part in conversion, at different stages of the funnel - selling the next step to the reader.
Conversion rate optimisation
The key aspects of CRO are minimising distractions on a website, while making the desired action as clear as possible, with ongoing research, analysis, and split testing to see what your target audience responds to best, in order to give them the best online experience possible, and to increase your chances of converting customers.
Email marketing
Email marketing, whether it is part of your outbound or inbound marketing tactics, and when done correctly, is often the most powerful brand to consumer communication tactic. Over the years it has become so much more than just sending an email, with new GDPR regulations, A/B testing methodology, segmentation and targeting, and marketing automation, to improve performance and efficiency.
Link building
Link building is the action of increasing the number and quality of inbound links to your website in order to increase search engine ranking. Two factors are crucial for this to be successful. 1. Always focus on organic link building and not paid. 2. Quality over quantity, with relevant and mutually beneficial websites important to increase your quality score.
SEO
An essential and cost effect part of maximising your brands online presence, SEO is the practice of optimising your website to increase organic traffic. Through on-page optimisation with creating a keyword strategy, structure and navigation, and utilising this strategy across on-page copy to ensure that your SEO activities work with other digital marketing activities, to off-page optimisation with creating appropriate backlinks, blogger outreach, and influencer marketing.
Toolkit
Adobe Analytics
22 years of experience+15 years experience using Omniture Sitecatalyst, or Adobe Analytics as it's now called after the takeover. A full understanding of building dashboard and running reports to measure and analyst web and mobile traffic, as well as customer website behaviour throughout their journey.
Google Ads
22 years of experience15+ years experience in using Google Ads (text, display, and video) to drive brand awareness and traffic from SERP and Google Display Network placements, as well as testing content and value proposition in order generate insights for SEO strategy. Google Ads certified professional.
Hubspot
12 years of experience5+ years strategic and hands-on experience in building email marketing campaigns (ad-hoc and automated), retention workflows and retargeting lists, as well as customer relationship management through HubSpot's on-site messaging functionality.
Salesforce
12 years of experience5+ years strategic and hands-on experience in building marketing and sales pipelines, prospect and lead management, segmentation and marketing automation, as well as customer relationship management.
Industries
E-Commerce
With B2B, B2C, and D2C experience within eCommerce, from a strategic and tactical execution point of view, establishing product-market fit, building a brand and audience, generating awareness and demand, and driving conversion down the funnel.
Experience
Orchestrated UK launch, oversaw website and platform migration, content creation and localisation, and spearheaded SEO indexing and linking projects to maintain page rankings and prevent traffic losses. Led consumer behaviour research projects to build detailed buyer personas, refining content, targeting, and ensuring product-market fit, value proposition alignment, and personalised customer journeys with a robust message matrix. Utilised Adobe Target and Justuno to map out personalised customer journeys, optimising for CRO, product merchandising, upselling, and cross-selling. Introduced a new product onboarding strategy to enhance SEO, leveraging AI-driven content for product descriptions and meta data, using Yotpo for customer reviews, and Asana for product and promotion management, streamlining resources and accelerating time-to-market.
Developed and executed impactful marketing campaigns to disrupt UGC space as well as drive growth through a marketing and product-led strategy, whilst continuously optimising the acquisition and conversion funnel. Conducted an SEO audit that outlined key improvements for website architecture, URL structure, meta data optimisation, site speed, and content roadmap, leading to a 25% MoM increase in organic traffic and ARR. Expanded scale of partnership opportunities by onboarding Amazon, Adobe, and L'Oréal, in addition to the existing MCN approach, increasing the target audience base by 8,000+ and influencer base by 300+.
Strategic and hands-on responsibility for ideation and delivery of impactful marketing campaigns to disrupt the UGC space with a marketing and product-led growth strategy, while optimising the acquisition and conversion funnel, bravely testing UX, new messaging, marketing channels and partnerships, while managing a growth squad to adopt an agile improvement rationale to all marketing activity to drive growth and annual recurring revenue (ARR).
Led strategic development and implementation of global go-to-market sales and marketing strategies for CIO portfolio of conferences, focusing on building audience personas and crafting value propositions. Oversaw demand generation, lead generation,, ABM and execution of tactical integrated marketing plans. Managed cost-effective, multi-channel campaigns to meet KPIs and deliver high commercial outcomes, with responsibility for generating over $20M in revenue from a $750k marketing budget.
Executed an integrated demand and lead generation marketing program with both offline and online channels such as ABM, paid media, email, events, PR & social media, CRO, SEO, and SEM. Led strategic development around online and offline acquisition programs, demand and pipeline generation, and ABM campaigns, achieving a 26% uplift in conversion rates and 32% drop in CAC.
Ticketbis, Stubhub, Ebay
Growth Marketing ManagerDrove core OKRs, including conversion, acquisition (buyers and sellers), and repeat rate, whilst overseeing onsite merchandising, CRO, content marketing, email marketing, onsite retargeting, SEO, and push notification initiatives for UK and German websites, ensuring demand was captured and repeat rate behaviour and conversion intent increased for both buyers and sellers. Cultivated a test-and-learn culture to optimise buying and selling experience across UK and German marketplaces. Developed and executed a marketing automation plan to nurture buyers and sellers, meeting monthly customer acquisition and retention targets.
E-CommerceB2C
My best written content
- https://www.linkedin.com/pulse/biggest-conference-year-getting-closer-bojan-ambrus
- https://www.linkedin.com/pulse/importance-being-customer-bojan-ambrus
- https://www.linkedin.com/pulse/your-opportunity-connect-network-global-cios-dont-miss-bojan-ambrus
- https://www.linkedin.com/pulse/critical-importance-being-little-bit-better-bojan-ambrus