SavvyNomad
Co-founder
We help American nomads and expats save on taxes in the US.
FinTechSaaSLegal Tech
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Bohdan Drozdov
Co-founder @SavvyNomad.io | Growth Mentor for Founders
Lisbon , Portugal (-04:00 UTC) English, Ukrainianfrom Kyiv, Ukraine
Usually responds in 1 day
Free
Price per hour
Not available
Time Blocks Available
4.96
21 reviews / 24 sessions
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Next availability
Not available in the next 30 days
Bio
Summary of my professional experience: - Increased revenue of B2C subscription product from $0 to $1M in 9 months; - Achieved monthly revenue of over $3M through successful PPC management and influencer marketing; - Failed startup in TaxTech (FinTech + LegalTech); My journey began as a student of information security, I soon discovered a love for marketing that set me apart from my engineering-focused peers. Following my passion, I started working as a marketer and soon realized that having a great product is key to marketing success. Motivated to make a greater business impact, I transitioned to product marketing. In this role, I gained a keen understanding of the essential drivers behind revenue growth: acquisition, retention, and monetization. With my extensive experience in customer acquisition at that time, I aimed to broaden my skillset by pursuing opportunities in retention and monetization. As a growth manager in B2B2C product at a privacy-focused unicorn, I was able to do just that. This experience allowed me to deepen my understanding of revenue growth's essential drivers and develop a more holistic approach to business strategy. From there, I continued to build on this foundation, taking on the role of Head of Growth at a martech startup. In this position, I was responsible for growth and building valuable partnerships that could help drive the company's success. During forced migration in 2022, I was struck by the chaotic state of individual taxation. This experience led me to found a startup aimed at simplifying tax management for digital nomads. Our journey hit some bumps in the road, we ran out of cash, made some bad product choices, and dealt with mental health issues. But I took those lessons and turned them into fuel to keep pushing for new ideas and growth.
Expertise
Building a team
As a leader with a proven track record, I've showcased my ability to identify and nurture talent across various roles. Whether it's fostering growth at B2B SaaS or leading diverse teams in consumer startups, my knack for team-building is evident.
Content marketing
Currently, as the Head of Marketing at EducateMe, I am focused on leveraging content to drive revenue growth. Apart from professional settings, my passion for content extends to personal avenues as well — evidenced by my active blog and social media presence where I frequently share insights and experiences.
Conversion rate optimisation
My tenure at Aura.com and Clario has been marked by a keen emphasis on optimization. By embracing experimentation and diving deep into data-driven insights, I've significantly improved signup rates, landing page conversions, and other vital metrics.
Copywriting
Beyond crafting compelling narratives, I've been instrumental in building robust product messaging and value proposition design processes in several organizations. This is grounded in both qualitative and quantitative data, ensuring that the messaging resonates while being result-oriented.
Go to market strategy
My varied roles in the realm of product marketing B2B, B2C, and B2B2C companies have equipped me with the expertise to strategize and execute impactful go-to-market plans. This entails a comprehensive approach, from market analysis and strategic planning to successful execution, ensuring sustained growth trajectories.
Growth marketing
My role as Head of Growth at Adapty is a testament to my expertise in devising strategies that drive aggressive growth trajectories. The milestones achieved, both in terms of partnerships and MRR growth, underline my prowess in this domain.
Product marketing
Across diverse organizations such as Clario, Diligences, and more, I've shouldered the responsibility of product marketing. This encompasses spearheading market launches, conducting deep-dive customer persona research, and leading multifaceted marketing projects — all aimed at aligning the product with the market pulse.
Toolkit
Amplitude
7 years of experienceAmplitude has been an invaluable tool in my arsenal. Its capabilities in cohort analysis are unparalleled, allowing me to dive deep into user behavior patterns. With it, I've effectively tracked KPIs, ensuring that our goals align with actual performance. Beyond traditional product analytics, I've ventured into harnessing Amplitude for insightful marketing metrics, offering a comprehensive view of user journeys. It's not just a tool; it's a game-changer for data-driven decisions.
Mixpanel
7 years of experienceMixpanel has been a cornerstone in my analytical toolkit. Harnessing its capabilities, I've mapped out KPIs with precision, ensuring alignment between aspirations and actual outcomes. Beyond mere product metrics, I've tapped into Mixpanel for a holistic marketing analysis, piecing together the full narrative of user touchpoints. In the realm of analytics, it’s my trusted compass for data-informed strategies.
Industries
B2B
My experiences at Adapty, EducateMe, and Aura have equipped me with unique insights into business-driven markets. At Adapty, I championed growth, initiating partnerships and sealing deals with agencies. Aura's B2B2C model allowed me to bridge the gap between direct consumers and businesses, ensuring a synergistic approach to marketing. These roles have shaped my expertise in understanding business dynamics, client relations, and tailored marketing strategies.
B2C
With a rich portfolio spanning companies like Aura.com, Clario, and others, I've delved deep into the nuances of B2C marketing. My experience includes various sectors, allowing me to understand and cater to diverse consumer needs. From rapidly scaling revenues and optimizing conversion rates at Aura to pioneering market strategies at Clario, and even navigating the challenges of a startup with Taxarity, I've honed a holistic perspective on consumer-centric growth and engagement strategies.
SaaS
In the dynamic SaaS sector, my roles at Adapty, EducateMe, and Taxarity underscore a decade of expertise. I've spearheaded growth strategies, navigated the EdTech niche, and innovated in TaxTech. With a keen understanding of user-centric product design, market shifts, and adaptive strategies, I've shaped products and strategies that resonate, positioning them for measurable success in competitive landscapes.
Marketing
Over 7 years in marketing, I've driven growth for diverse organizations. Harnessing data and creativity, my expertise encompasses content marketing, product messaging, and go-to-market strategies. With a history of delivering tangible results, from startups to well-established brands, I possess a deep understanding of intricate marketing challenges, positioning myself as a reliable resource for growth-oriented strategies.
Consumer Software
With years of immersion in the consumer software sector, I've championed product growth, marketing strategies, and team dynamics. From bootstrapped startups to thriving businesses, my journey encompasses diverse roles, driving growth through data-driven insights and creative storytelling. My tenure stands testament to a deep understanding of consumer behaviors, software nuances, and market trends.
Consumer Applications
With a dynamic career spanning several consumer apps like Aura.com, Clario, Taxarity, and others, I've amassed deep insights into user behavior, growth strategies, and product evolution. My journey in this sector has been marked by revenue milestones, user acquisition feats, and hands-on experience with various facets of app marketing, optimization, and user engagement. This extensive exposure positions me uniquely, understanding the intricate nuances and trends of the consumer apps landscape.
Experience
EducateMe
Head of Marketing$100K ARR -> $1M ARR
EdTechSaaSTax management and optimization for digital nomads.
B2CLegalTechFinTech
Responsible for overall company revenue growth.
SaaSB2BMarTech
Grew revenue from $0 to 6-figures in 9 months; Increased signup rate from 35% to 65% through growth; Decreased CPI from $20 to $5 with messaging improvements and landing page conversion optimization; Kick-start and lead growth team;
• Through customer research and building messaging process increased CR +15% on landing pages; • Conducted customer persona research; • Lead and managed marketing projects;
B2CSaaSCyber Security
• Increased monthly website sales from $30k to $150k; • Increased non-branded organic traffic from 0 to 10,5K in 4 months.
DTCHardwareB2C