Bhuvan Dua
MVP Builds, Go-To-Market Strategy, 0-10 PMF and 10-infinity scaleup | EdTech enthusiast
Bio
It's difficult being an entrepreneur and 10 times more if it is your first time! I can help you in your journey. I've been a founding team member and a senior operator in some of the leading Unicorns globally. I've been fortunate to have led teams across Business Development, Strategy, Growth and Customer Success at different stages of the growth journey. In my close to a decade of experience I have brought to life 2 business lines with a combined potential of USD 150Mn+. I am always excited to work with founders across different industries but I have a soft corner for EdTech and travel! :) Some of the things I can help you with: - Product strategy and MVPs (what to build, for whom and how big can it get) - Go to market strategy (How to reach your TG in the most innovative ways) - Optimizing Conversions (Building the right landing pages and app journeys) - Operations strategy (How to build a backbone for your venture) - Sales Operations (Work out the right commercials and sales setup for your product) - Setting KPIs and thresholds for success - Building a team and helping them thrive - Leadership development
Expertise
Building a team
I have been leading and building teams for the past 8 years and have been fortunate to have done this across different domains such as Biz Dev, Strategy, Growth and Customer Success. I can help with both in office and remote team settings.
Content marketing
I have always been a strong proponent of using content for marketing. In today's day and age it is even more important to understand what types of content works best across what media.
Conversion rate optimisation
Extensive experience in Lead to conversion on websites, landing pages, in app and through an assisted sales setup. I can help with everything from content copy to folds to CTAs and most importantly in app journeys and key app modules to be used for those journeys.
Customer success
I have led Customer Success teams in both B2B and B2C setups. I can help you draft your CS playbook, journey maps and engagement SOPs across the different customer touchpoints. Happy to help in unravelling the different KPIs and what success would look like across each of those.
Email marketing
Actively used email marketing to acquire, engage and retain users in both B2B and B2C setups. I can help you plan a calendar for engagement through emails and figure out the right tool suite for the same.
Go to market strategy
I have built from scratch 2 business lines worth USD 150Mn+. The process required me to iterate on our PMF and GTM. Was able to scale these successfully in a B2C setup.
Toolkit
Hotjar
7 years of experienceHave used hotjar while building out our landing pages and websites. It is an amazing way to track how your users are interacting with your web presence. Found hotjar recordings most useful in understanding breakages in the user journey.
Hubspot
11 years of experienceHubspot CRM especially its Marketing and Sales hub have been my go to tools for setting automations through out a lead' lifecycle. It is simple, convenient and yet super powerful if used well.
Mailchimp
10 years of experienceUsing Mailchimp for e-mail marketing, newsletters, engagement and more. It's been an integral tool in my Marketing suite for everything from surveys, to campaigns and promotions.
Industries
Higher Education
New Program Launches, Product Market Fit and Go to Market strategy for curriculum based EdTech in the Higher Ed space. 5+ years of experience creating impact through Education.