Bhagyashree

My experience covers B2B marketing, and I've dabbled in media consulting. I've lead and marketing strategy for the India subcontinent along with retention strategies, content and social media marketing, measurement and CRO The fields I can bring the most value in include: • Conceptualizing and delivering multi-channel marketing campaigns to drive lead acquisition & nurture, web traffic, brand/product awareness and thought leadership • Creating demand generation campaigns including ABM, engagement studios, webinars, blogs, social media campaigns, advertising, events, GTM support • Tracking marketing campaigns, measuring KPIs, reporting metrics via CRM, to optimize performance • Organizing internal/customer/industry events and webinars • Sales enablement through support in buyer journey, cross-selling, up-selling and

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  Content marketing

  The wonder content marketing can do for your business are unfathomable. If data is King, content is Queen. Let's identify which content fits which channels and target audience and set you up for scalable & sustainable growth.

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  Customer success

  I can help identify issues causing users to churn, and provide insights, next steps, or recommendations to help you increase feature adoption, user stickiness and seeing value in your product.

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  Email marketing

  Email is an often under-utilised and overlooked - from onboarding, to promotion and purchase we can promote it all. I can help you plan email strategy for different stages of user/customer lifecycle, refine segmentation criteria, and identify tools that fit your needs.

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  Idea validation

  Sometimes, all we need is someone to bounce ideas off of and to validate that we're headed down the right path. I'd love to be there for you when you need and nudge you to put your plans in action (Or not if it doesn't seem like a growth path)

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  Venting frustration

  Had a bad day? A bit frustrated with what's going around? I'd lend you a patient ear. I'm a good listener and might provide you with a different point of view.

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  Amplitude

  6 years of experience

  A powerful product analytics tool that includes features like retention analysis, personas that can be used as a custom audience for ads, and lifecycle analysis. Amplitude allows you to understand how specific user actions influence the chances of them completing a conversion.

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  Drift

  7 years of experience

  Implemented drift to capture & engage prospects/customers in conversational marketing efforts by implementing a bot on website to drive better engagement

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  Hootsuite

  13 years of experience

  Hootsuite is a great tool for automating your content schedule and managing multiple accounts. I can help you get more time on your hands by helping you automate your day to day posts across channels.

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  LinkedIn

  9 years of experience

  -Ran various B2B campaigns using different formats and bringing down CPL by 40% -Was an admin for a closed group of IT leaders in the country which served as a thought leadership platform

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  Pardot

  9 years of experience

  I've used pardot extensively to create landing pages (no code required), emails, drip campaigns, newsletters and feed them into lead generation efforts

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  Pipedrive

  6 years of experience

  I've worked at & with Pipedrive day-in and day-out. We can achieve a lot with a range of integration and automation with their Zapier integration. Feel free to reach out.

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  CRM

  I handle customer marketing focusing on efforts throughout the lifecycle identifying opportunities in and optimising conversion, growth and retention initiatives