Ben Williams
Senior Influencer Marketing Manager
Awesome call with Ben! He came prepared and had good suggestions for my marketing strategy. He shared some tools that I can use and creators that I can reach out to. I will start implementing this strategy asap :)
Bio
Hey, I'm Ben, an Influencer Marketing expert with over 5 years experience in digital marketing. I ran huge campaigns at Farfetch, focused on acquiring new customers and driving revenue for the brand. Currently, I am implementing an influencer marketing strategy at BLAST, one of the world's leading eSports events agencies. If you're curious about influencer marketing, how to get started, track performance and source optimal creators - I'll be able to help.
Expertise
Growth marketing
An expert in utilising influencers and content creators to grow your brand. Experienced in growing established regions by 5x across the space of a year.
Toolkit
Google Analytics
8 years of experienceSetting up attribution and tracking mechanics for Influencer Campaigns. Last click data is often limited for influencer marketing campaigns, yet I have experience in implementing tracking mechanics to connect customer journeys.