Product Designer for Tech Startup and Scaleup Growth
Hey, I'm Ben, a designer and developer with two decades of experience. I help tech companies get off the ground and scale with product led growth and nail their product design and product strategy. I’ve worked with teams like Prolific, Zego, Decipad, Owaves, Cloudfm, The Train Line, CarFinance247, Tesco, ParalympicsGB, and more… If you're part of a product team in a startup, scaleup or enterprise, I'm here to help. When I’m not filling any of these roles—founder, marketer, product designer, UX designer, or UI Designer—I have a deep passion for startups, design, and making software accessible to all. I’m here to share my insights and help you build your product right first time.
I ran a branding agency for two years and worked with some big names. They were all absolutely thrilled with our work on visual identity, positioning, and messaging.
Several years of first-hand experience in CRO for e-commerce and now for tech companies rebranded as growth experiments. I've ideated and implemented these solo and as part of a product team workstream.
20 years of using data to inform design decisions and running design teams. I still actively design new features and enjoy spending time speaking to users about their needs.
Extensive experience building comprehensive design systems, UI components and complex prototypes to tell stories about optimal user journeys and communicate value.
I've used Miro extensively to run workshops that cover ideation and decision making. I also use it to create information architecture diagrams and organise my thoughts.
My team have built a number of webflow websites for our clients, and most recently have build 4ptgrid.com in webflow too. We extend the functionality using custom CSS and JavaScript too.
4pt Grid is my passion project to share my product and design experience. Helping product teams learn about: → Product Led Growth → Growth Design → Growth Loops → UX Design → UI Design → User Research → Usability Testing (User testing) → User Interviews → Wireframing → Journey Mapping → Prototyping → Observational Studies → Information Architecture → Interaction design → Inclusive Design → Heuristic Evaluation → Design Sprints
Branding and Brand Strategy for Tech Startups and Not-for-profit organisations.
- Crafted a full-featured design system in Figma to help the engineering and design team work faster. - Building well-researched product flows and wireframes based on user interviews. - Facilitated Workshops with Stakeholders to refine ideas.
UX, Product
- Used user testing and knowledge of human behaviour to drive design decisions. - Created platform prototypes and designs based on user needs in a design system. - Worked with engineers and other designers to iterate on ideas.
- User research and discovery to reimagine their registration portal and native apps. - Branding concepts and a complete multi-brand design system for their product repositioning. - Training senior stakeholders on effective agile practices and the product design process.
- Ideation and build of interactive design system components. - Heuristic user experience audit and accessibility training. - Mentoring the design team and teaching them how to create components.
- Leading the design teams' effort to update their brand for their websites and native apps. - Using the product design process to plan and build a prototype for them to aim for in 3 years. - Creation of a comprehensive Figma based design system to support scaling up.
- Founding UX within the business. - Bringing research, design and product teams together. - Leading workshops with teams on key user journeys and features. - Service design improvements in part by moving the team to Figma. - Auditing and updating the design system for the business to scale. - Mentoring designers and developers across 3 squads.
- Hired a team of 4 developers to build accessible and robust interfaces. - Leading workshops with stakeholders, and teams on our user journeys. - Mentoring the design team on the nuance of digital vs traditional products. - Workshopping with five product teams to discover and prioritise solutions. - Created a design system and taught developers how to use them. - 31% website conversion increase. - 30% speed improvement. - 20% boost in completed applications.
- Introduced user centered design and brought them into the design process. - Running UX testing sessions and facilitating workshops with the team. - 51% Increase in conversion rate. - 5% Increase in average order value. - 30% Speed improvement. - Trained and mentored two UX designers. - Party City Holdings is an FMCG company that sells party supplies B2C and B2B.