Ben Pines

I bring a mix of strategic clarity and creator-level intuition to content marketing. After 20+ years in the field, including scaling Elementor from zero to millions of users and building a full content engine at AI21 Labs, I’ve learned how to turn complex ideas into simple, repeatable content systems that drive real business outcomes. Today, I work directly with SaaS founders to create consistent, authentic content across LinkedIn, YouTube, newsletters, and more.

During my tenure as a growth marketing expert at Elementor and Wordtune, I've honed my skills in driving scalable business growth through strategic marketing initiatives. At Elementor, I played a pivotal role in expanding the platform's user base through data-driven marketing strategies, resulting in millions of websites powered by our technology worldwide.

I specialize in personal branding that helps founders and executives communicate their value with clarity and confidence. Drawing on 20 years of experience in high growth tech companies, I know how to uncover a person’s authentic voice, shape it into a clear narrative, and translate it into content that feels real and builds trust.

I specialize in product marketing that turns complex products into clear, compelling stories customers immediately understand. With 20 years of experience at companies like Elementor and AI21 Labs, I focus on uncovering a product’s core value, shaping a sharp narrative, and translating it into messaging that resonates across every channel.

I help founders turn their real thinking into consistent, authentic social content that builds trust and drives business results. After 20 years leading content at high-growth companies like Elementor and AI21 Labs, I developed a system that captures a founder’s voice and turns it into repeatable formats for LinkedIn, YouTube, and more. My focus is clarity, narrative, and consistency so the content feels real, builds authority, and moves the business forward.

I have helped several clients of mine set up their newsletter in Substack. It is a great platform because it allows you to connect with your audience in many ways.

I was actually the director of content at Wordtune so I have a lot of experience using the tool and also marketing it. I think it's still one of the easiest ways to edit content.

I am using ChatGPT every day and I really like it. There are a few features that not everyone is aware of in ChatGPT like using projects to manage every task you have.

I love using Notion and use it a lot when I'm creating content and managing my knowledge base. Notion is a very versatile tool that has helped me in the past few years.

In my role as a growth marketing expert at Elementor, I led dynamic initiatives to propel the WordPress platform to new heights. By harnessing data-driven strategies and innovative marketing techniques, I significantly expanded Elementor's user base, establishing it as a leading player in the WordPress ecosystem.