Ben Major
Head of Tech & Content SEO @ Skale
AWESOME session with Ben. One of the best I have had about Content and SEO. His approach on how to define our content strategy, how to assess what to do next, including practical examples, our customer journey and his experience within GM... A one of a kind mix. Thanks a lot Ben!
I had an amazing call with Ben! He was able to answer my questions about creating content and SEO, gave some great advice on how to approach content discovery and find writers, and sent over some helpful templates after the call. Ben carefully listened to my challenges and immediately had a few suggestions on how to best move forward. I came back from the call with more structure and understanding of how to approach my content marketing strategy. Moreover, Ben is super nice and it was a real pleasure meeting him.
The session with Ben has been absolutely amazing! He listened to my problem very clearly and asked a ton of questions before answering: this technique made him contextualize my problem and as a result, his answers really hit the nail in the head. The thing that I loved about his approach to answering questions was the fact that he gave actionable insights rather than vague advice. A plus is that he's super nice to talk to! Great experience.
Bio
I am currently the Head of Tech and Content SEO at Skale, an SEO agency that works exclusively with SaaS companies. We've 5X'd organic leads and sales for dozens of brands through a tried and tested framework that focuses on the user, not search engines. I approach SEO in a holistic manner and prioritise long-term growth over short-term hacks using a combination of Tech, Content, CRO and UX. I'm on GrowthMentor to help and exchange knowledge with like-minded people. I don't charge for 1:1s but a donation to a charity of your choosing would be much appreciated in return! If we have a call, please share as much detail as you can in advance to ensure I can be as helpful as possible within the designated time.
Expertise
Building a team
I've built internal teams for companies, as well as agencies. Once we've discussed your needs, budget and goals, I will be more than happy to recommend an approach to suit.
Content marketing
I can help you build a B2B or B2C content strategy that closely aligns with your business goals, builds authority *and* generates leads. The ROI of a solid content strategy can be astronomical.
Conversion rate optimisation
Beautiful, well-optimised pages don't guarantee sales or leads. CRO is more than a well-placed CTA too. I can help you take a step back and analyse user flow, conduct multivariate tests and identify quick wins to convert more users fast.
SEO
I've spent years in the SEO trenches, working with E-Commerce, SME and SaaS businesses to grow their organic channels. I've played every role in an SEO team and use this combined experience to develop holistic, long-term strategies that actually move the needle.
Toolkit
Ahrefs
9 years of experienceIn my opinion, Ahrefs is probably the best SEO tool on the market today. I use it for keyword research, competitor analysis, backlink analysis, content gap analysis and tonnes more. I can help you use Ahrefs to its full potential.
Google Analytics
10 years of experienceA well set-up Analytics account can give you a ridiculous amount of data driven insights to help scale your organic channel. GA can help you track events, identify impactful pages and gain a deep understanding of how users use your website.
Google Analytics Experiments
9 years of experience(Google Optimize) I almost exclusively run A/B and multivariate tests using Google Optimize. It's a fantastic way to validate website changes fast. Testing is a vital part of SEO and having the ability to see the results in live time makes GO even better.
Google Data Studio
8 years of experienceGDS is my go-to reporting tool. Data Studio gives you the ability to create incredible dashboards to drill down on the metrics that actually matter. Happy to chat about building dashboards, troubleshooting them or making them more useful.
Google Webmaster Tools
10 years of experienceGoogle Search Console gives you unparalleled insights into how users think (and how they find your website). I use GSC at least 10 times per day to pull information about queries or the performance of specific pages.
Industries
E-Commerce
I have worked with (and currently consult for) a number of E-Commerce brands in a range of industries. More than any other niche, E-Commerce SEO relies on consistency, standardisation and a tonne of data analysis.
SaaS
SaaS is where I currently ply my trade. As Head of Tech and Content SEO at Skale, we work exclusively with SaaS brands to validate and grow their organic channels.