• Working with customers to determine and deliver business goals • Managing Product and Marketing teams to support Open GI’s mission to be a product-centric business • Introducing new ways of thinking to customers to achieve their targets
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Ben Legg
Product Management Coach / Seasoned Multidisciplinary Leader / Chief Product Officer / Product Strategist
Bio
I'm a dedicated and customer-focused leader with a proven track record of success. I've built and coached high-performing cross-functional teams (sales & business development, software engineers, product managers, designers, and analysts) to help businesses in a diverse set of industries (Financial Services, eCommerce, Fashion Trend Forecasting and Insurance) achieve their goals using a product-centric approach. My expertise lies in strategy, product management, engineering and building multidisciplinary teams across diverse industries. I can help you with ✔️ Being a better people leader and help you get the most out of your team ✔️ How to build a world-class product development team ✔️ Implementing agile product development and delivery approaches ✔️ Understand SaaS and business models ✔️ Pricing strategy ✔️ Sales strategy and GTM planning
Expertise
Building a team
✔️ Building high performance cross-function product development teams ✔️ Roles & responsibilities in a product organisation ✔️ Developing high engagement ✔️ Building trust and psychological safety ✔️ Communication & collaboration ✔️ Empowerment & delegation ✔️ Conflict Resolution
Design / UX
✔️ User-centred design approaches & leveraging design thinking ✔️ Approaches to prototyping and user/usability testing (e.g. A/B Testing approaches) ✔️ Design for delight ✔️ Data visualisation and storytelling
Go to market strategy
✔️ Market Analysis and Segmentation ✔️ Value Proposition Development ✔️ Pricing Strategy and Optimization ✔️ Channel Selection and Management ✔️ Launch Planning and Execution ✔️ Metrics and Analytics ✔️ Agility and Iteration
Idea validation
✔️ Google Design Sprints / Ideation ✔️ Guiding product-market & product-solution fit ✔️ Mastering validation techniques & user testing approaches ✔️ Lead product management & the culture of validation ✔️ Prioritisation and resource allocation ✔️ Defining and building MVPs & POCs
Leadership
✔️ Visionary Leadership ✔️ Strategic Thinking and Planning ✔️ Empowering and Coaching ✔️ Building High-Performing Teams ✔️ Communication and Storytelling ✔️ Leading by Example
Mindset coaching
✔️ Cultivating a Growth Mindset ✔️ Embracing Failure as a Learning Opportunity ✔️ Building Confidence and Risk Tolerance ✔️ Prioritizing User Focus ✔️ Promoting Open Communication and Feedback ✔️ Managing Stress and Work-Life Balance
Pricing strategy
✔️ Understanding Value Perception ✔️ Pricing Model Selection ✔️ Price Testing and Optimization ✔️ Balancing Value and Cost ✔️ Competitor Analysis ✔️ Customer Segmentation
Product market fit
✔️ Identifying Customer Needs and Pain Points ✔️ Building a Minimum Viable Product (MVP) ✔️ Data-Driven Decision Making ✔️ Market Research and Trend Analysis ✔️ Metrics for Success ✔️ Pivot or persevere
Remote work
✔️ Managing in the hybrid / international environment ✔️ Building team engagement in the modern workplace ✔️ Metrics & analytics: managing for outcomes not effort ✔️ Hybrid faciliation ✔️ Team building
Venting frustration
✔️ Empathy and Emotional Intelligence ✔️ Conflict Resolution and Negotiation ✔️ Resilience and Adaptability ✔️ Focus on Solutions (turning frustralian into actionable steps!)
Toolkit

LucidChart
4 years of experienceWe leveraged LucidChart/Spark as our goto cross-team collaboration in a hybrid team. This includes it's use for facilaition of workshops, design sprints and to help create a central "store" for information

Miro
6 years of experienceWe leveraged Miro as our goto cross-team collaboration in a hybrid/international team. This includes it's use for facilaition of workshops, design sprints and to help create a central "store" for information

ProductBoard
4 years of experienceWe leveraged ProductBoard as central source of information about Roadmaps, Produt Features and used to manage our cross-platform prioritisation across a team of over 40 product professionals
Experience
- insurtechSoftwareinsurance
Edge by Ascential
Vice President - ProductLeadership role managing product & engineering teams tasked with driving the global Price & Promotions product strategy for Edge by Ascential. Senior leader based in the Reading office (former HQ of Edge's acquisition BrandView) driving product culture and facilitating integration with the wider Edge by Ascential portfolio/businesses.
E-Commerce PlatformsE-CommerceSoftwareEnterprise Software
Executive role tasked with creating a world class product management and delivery function to transform the business with a design led digital product culture.
FashionSoftwareContent Delivery NetworkBeautyConsumer