Begum Yucer

Influencer & affiliate marketing strategist with 7+ years of experience working at companies HelloFresh and Williams-Sonoma Inc., home to brands including Pottery Barn, Pottery Barn Kids & Teen, West Elm, Rejuvenation, GreenRow, Mark&Graham, Factor, GreenChef, and EveryPlate At HelloFresh, I scaled the in-house creator program from the ground up, growing conversion share 10x, delivering millions in annual savings through reduced agency costs and a 42% CAC reduction. I built the brand's first ambassador program from zero, managed $XX million in budget across a large roster of agency and talent partners on YouTube, Meta, TikTok, Twitch, Snapchat, and Substack, and ran full-funnel creator campaigns from awareness to conversion through paid ads. At Williams-Sonoma, I managed affiliate and creator marketing across eight brands, owning 100+ partner relationships, building the GreenRow affiliate program from scratch, and launching Chefs Collective, the company's first exclusive creator network.

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  Influencer Marketing

  Managed thousands of creators annually, scaled the in-house creator program 10x from the ground up, delivering millions in annual savings through reduced agency costs

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  Sparktoro

  1 years of experience

  I use SparkToro to build a clear picture of where a brand's target audience actually lives online, uncovering which websites, podcasts, YouTube channels, and social accounts they frequent, what keywords and phrases they use, and which influencers and publications they trust most. This takes the guesswork out of creator discovery and ensures every partnership recommendation is backed by real audience behavior data rather than surface-level metrics.

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  TikTok

  2 years of experience

  Hands-on experience across TikTok's core creator and commerce tools, including Spark Ads, Creator Marketplace, and TikTok Shop, running full-funnel campaigns from awareness to conversion.

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  Claude

  1 years of experience

  I use Claude and Cowork to streamline the operational side of influencer marketing, from automating repetitive workflows and drafting campaign briefs to organizing research and synthesizing performance data. It frees up time from day-to-day execution so I can focus on strategy, relationships, and creative work that actually moves the needle.

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  ManyChat

  3 years of experience

  I use ManyChat to turn creator content into a direct conversion channel, setting up automated DM flows that activate when audiences engage with a creator's post, guiding followers seamlessly from discovery to purchase. It bridges the gap between organic creator content and measurable conversion outcomes.

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  Notion

  1 years of experience

  I use Notion as my central hub for personal organization and content planning, mapping out content calendars, tracking ideas from concept to publish, and keeping my creative workflow structured across platforms. It helps me stay consistent and intentional with content without losing ideas in the chaos of day-to-day execution.

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  Tableau

  3 years of experience

  I use Tableau to track and analyze influencer performance, pulling together key metrics to identify what's working, spot trends, and make data-driven decisions on creator investments. It helps translate raw campaign data into clear visual insights that are easy to share with stakeholders and act on quickly.