Baptiste Lilles

Hi, I’m Baptiste—a Growth Consultant with a passion for helping startups and scaleups unlock sustainable growth. Over the years, I’ve partnered with 15+ companies, building long-term relationships as they scale and evolve. My approach is collaborative and hands-on: I work as a Fractional Head of Growth to design scalable systems, run impactful growth experiments, and mentor teams to achieve their potential. From building repeatable frameworks to entering new markets, my focus is on driving efficiency and creating strategies that stick. I believe in working smarter, not harder. By aligning growth strategies with your unique goals, I help you navigate challenges and build a foundation for sustainable success. Let’s transform your growth journey into a powerful engine for scale! 📈👩‍🚀

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  Building a team

  I’ve supported startups in building and scaling growth-focused teams, mentoring talent, filling skill gaps, and fostering a culture of experimentation and collaboration.

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  Go to market strategy

  I design and implement comprehensive strategies, specializing in multi-channel, multi-market execution to optimize outreach, engage diverse audiences, and accelerate successful market entry.

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  Growth marketing

  I’ve helped 15+ startups implement growth marketing strategies that deliver measurable results, from crafting data-driven experiments to building sustainable growth loops tailored to their unique audiences.

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  Idea validation

  Working closely with founders, I’ve successfully validated ideas for over a dozen startups, using proven frameworks and real-world testing to identify market-fit and avoid costly missteps.

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  Influencer Marketing

  I’ve helped startups identify and collaborate with the right influencers, creating authentic partnerships that drive engagement, boost brand awareness, and generate measurable impact.

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  Marketing automation

  I’ve partnered with startups to streamline their operations by designing custom marketing automation systems, enabling them to scale efficiently while delivering personalized customer experiences.

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  Product launches

  From strategy to execution, I’ve successfully guided startups through product launches that capture attention, build anticipation, and drive immediate market traction.

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  Product management

  My approach to product management has supported startups in aligning their teams, improving processes, and delivering user-focused products—building the foundation for long-term growth and innovation.

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  Product market fit

  I specialize in helping startups identify and refine their product-market fit through data-driven validation and targeted feedback from real customers.

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  Product marketing

  I craft product marketing strategies that translate technical value into clear customer benefits, ensuring alignment with market needs and business goals.

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  Revops

  I align marketing, sales, and customer success processes to optimize revenue growth, creating seamless workflows and actionable insights that unlock operational efficiency.

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  Ahrefs

  9 years of experience

  Can help with Ahrefs and SEO/Linkbuilding related topics. I've worked with it since the beginning of my SEO experience: site explorer, keyword explorer, site audit, rank tracker.

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  Hubspot

  8 years of experience

  Can help in the entire Hubspot suite. I've conducted the implementation of Hubspot CRM for Sales, Service and Marketing from a decentralized tech stack to an integrated solution for 3 markets.

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  JIRA

  10 years of experience

  Familiar with Jira Software. Used in different departments such as Product, Dev, Marketing and Growth teams. Can help to set up processes and workflow but not a fully custom advance configuration.

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  Stripe

  7 years of experience

  Familiar with Stripe's capabilities (API) and integrations. Worked with Stripe in multiple accounts and projects. (Payments, Subscriptions, Payment Links, Stripe Connect)

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  Zapier

  10 years of experience

  Familiar with Zapier for multiple use cases in the previous years. Also, I can help with alternatives to automate processes more advanced (Workflows, APIs, Scripts, etc).

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  Health Care

  Healthcare on multiples markets such as Europe (France, Belgium, Greece), and LatAm (Mexico, Colombia, Ecuador). Experience with different patient journeys,

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  SaaS

  With my extensive experience in marketing, product, and growth management, I have successfully transformed a healthcare marketplace into a highly efficient SaaS platform for doctors, as well worked for other SaaS as consultant (such as Teamstarter 7M$ Funding 2022.)

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  B2B

  With a proven track record in B2B marketing and growth, I have successfully implemented lead generation strategies, developed inbound marketing campaigns, and achieved significant revenue growth through effective B2B sales and marketing initiatives. My expertise lies in understanding the unique dynamics of B2B markets, creating impactful value propositions, and building strong relationships with key stakeholders to drive business success.