Badru Kasule Jr.
Product Leader / Product Marketing Manager at Meta
Badru was awesome! He gave me incredibly thoughtful and practical advice on product management and strategy that was genuinely valuable. He has a deep understanding of both the strategic and hands-on sides of building and scaling products, and it really shows in how he explains things. I’d highly recommend scheduling a call with him if you’re looking for someone who gives honest, actionable advice and brings a ton of experience in product, entrepreneurship, and strategy. You’ll walk away with real clarity and insights you can actually use.
Badru is the real deal. Actually listens, asks smart questions, and genuinely wants to help you succeed. His expertise is rare, but his willingness to share it is even rarer. Don't wait - his calendar will fill up fast once more people discover him.
I had an excellent session with Badru exploring his leadership journey and what truly drives impact in mid-level and senior roles. He shared candid observations on the gaps he sees in upcoming leaders, especially the critical need for clarity and conciseness in communication. Badru also described the current systems and training options within corporates, giving me a clearer picture of organizational needs and existing approaches. His thoughtful feedback helped me sharpen both our product direction and messaging. If you want an honest, experience-based perspective on leadership and career development, I highly recommend a conversation with Badru.
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Bio
Badru is a seasoned Product Marketing Manager and Growth Strategy Leader at Instagram with 15 years of experience across tech and finance, specializing in launching, scaling, and optimizing high-impact products. In his 7+ years At Meta, he has been instrumental in driving adoption and revenue growth across Ads solutions, Business Messaging, Commerce, and AI. His career spans Product and Program Management at global leaders including BlackRock, Standard & Poor’s (S&P), and Procter & Gamble, where he drove product strategy and innovation at scale. Known for his expertise in go-to-market strategy, cross-functional leadership, and revenue acceleration, Badru has led multi-million-dollar initiatives that improved engagement, retention, and monetization. He partners with Product, Engineering, and Sales teams to craft scalable solutions, shape growth marketing campaigns, and deliver sales enablement programs that fuel adoption and long-term advertiser success.
Expertise
Go to market strategy
I help startups and businesses craft and execute effective Go To Market strategies that drive growth and maximize market impact. With expertise in market research, customer segmentation, product positioning, and launch planning, I guide companies through the critical steps of bringing products and services to market successfully. My approach focuses on aligning cross-functional teams, optimizing marketing, and leveraging data-driven insights to accelerate customer acquisition and revenue growth
Growth marketing
I specialize in designing and executing data-driven growth marketing strategies that fuel user acquisition, engagement, and retention. Leveraging a mix of digital marketing channels, A/B testing, funnel optimization, and analytics, I help businesses identify scalable growth opportunities and optimize their marketing spend for maximum ROI. My approach combines creativity with rigorous experimentation to drive sustainable growth and build loyal customer bases.
Product launches
I have expertise in planning, coordinating, and executing successful product launches that align with business goals and market needs. My experience spans managing cross-functional collaboration, ensuring operational readiness, and driving go-to-market strategies to maximize impact. I focus on seamless launch execution, from early testing and risk mitigation to scaling and post-launch optimization, helping products gain traction and deliver value to users effectively.
Product management
I bring expertise in leading product strategy, defining clear goals, and driving cross-functional collaboration to deliver impactful products. With a strong focus on understanding customer needs, market dynamics, and data-driven decision making, I help teams navigate ambiguity and align stakeholders around a shared vision. My approach emphasizes building roadmaps, prioritizing features, and iterating based on feedback to achieve product-market fit and sustainable growth.
Product marketing
specialize in bridging the gap between product development and market success by crafting compelling product positioning, messaging, and go-to-market strategies. With a deep understanding of customer needs and competitive landscapes, I help businesses launch and scale products that resonate with their target audience. My expertise includes market research, competitive analysis, sales enablement, and cross-functional collaboration to drive product adoption and revenue growth
Toolkit
Facebook
9 years of experienceI bring years of expertise in designing and executing Facebook and Instagram ad campaigns that effectively achieve business objectives. Additionally, I have a proven track record of helping businesses establish and expand their presence on Instagram, driving meaningful growth and engagement