Azat Eloyan

I have experience in creating a content strategy from scratch that will be tailored to your audience, drive organic traffic, and, most importantly, be relevant to your audience. I have created almost all types of content suitable for B2B, so I believe I can assist you with anything related to content. Additionally, I can help you select the best distribution channels based on your goals and content type.

I am able to assist you in optimizing the conversion rate at every stage of the customer lifecycle, as I have not only managed the full process but also participated hands-on at every stage. My current conversion rate is 5% from raw leads to marketing qualified leads (MQL), and 30% from MQL to product qualified leads (PQL).

I have experience in creating go-to-market strategies for both complex and new products, as well as small features, in the B2B sector. It's essential to have a relevant and detailed go-to-market strategy, as that is actually what will secure growth for your product.

I suggest my experience in developing strategies for driving growth, focusing on both new customer acquisition—from audience development to execution—and enhancing engagement within your current customer base. Both aspects are crucial for achieving consistent growth. Based on my experience, I will share essential growth techniques relevant to your current state.

With deep expertise in product marketing, I can guide you through positioning, pricing, packaging, and strategic go-to-market planning. My experience in bringing products from inception to global markets ensures I can navigate complex dynamics and support international product adoption.

I can help you craft a comprehensive SEO strategy based on your business objectives. I will assist you in conducting basic research to understand the industry from a search engine perspective. Then, we will make strategic decisions on creating an SEO and content roadmap that will help you achieve your desired position within the industry.

I have been using Surfer SEO since 2022, and it's the best tool for conducting NLP research. Essentially, it helps you understand the overall angle of the topic by suggesting words and phrases that you should include in your content. I also value the content audit feature, which provides a detailed analysis of your content and identifies optimization opportunities.

This is a go-to tool for creating custom and personalized reports for me. I use Data Studio for both reporting to management and tracking progress with the team. I can assist you in setting up and help you in creating relevant data sets for specific purposes.

It's the essential number 1 and the most accurate tool for SEO. I can help you set up, verify, collect data, analyze data from the search console, and identify issues that your website has. I can also assist in making both tactical and strategic decisions regarding your SEO strategy based on the data from GSC.

Been using Semrush since 2018, and it's still my go-to toolbox for website checkups, performing keyword research, and keeping a watchful eye on competitor keywords, top-performing pages, and backlinks.

For almost 4 years, I have been using Zoho Marketing Automation for lead generation and nurturing campaigns. I highly recommend the tool and can assist you in setting up or optimizing your lead management efforts from A to Z.