.jpg)
Business Strategy Advisor
I was 19 when I first moved to NYC. At 22, I was in Barcelona and started my first company with $80. I, and eventually 15 more people, lived off that business that took me around the world, selling our products, building fascinating connections, and discovering opportunities. While in my twenties, I also learned 3 new languages, took 2 master’s in International Business and later an MBA at IESE. Life as an early entrepreneur and an avid business nerd shaped me for the rest of my life. Later, I moved to the Middle East where I tried the other side of the coin—being employed by others. I led a multi-cultural team in an event production agency, project-managed complex scopes for the military, had a recruitment side hustle, and became a self-trained procurement specialist while working for a sovereign investment fund. In parallel, I advised SMEs and solopreneurs on strategic business decisions about growth and talent. Throughout this eclectic journey, I learned innumerable lessons about people, business and organizations and understood the peculiarities of the corporate world. At 39, I quit my job to pursue a new dream and ensure my forties are as fruitful. As a base for this exciting new discovery phase, I chose Sweden. An innovation and entrepreneurship ecosystem where I am building a startup that advances sustainability through technology. I also encourage and help others start their own venture, even as they stay in their corporate jobs, because the life of a solopreneur can be challenging and lonely. There is nothing I love more than supporting people to grow. Sometimes this means challenging their ideas, so they become stronger and viable. That exercise is my preferred gym training :) I'd love to help your business get in better shape!
Content is a genuine passion of mine. To frame content in a way that the underlying substance promotes engagement, emotion and memorability is something I am used to doing. My Bachelor's is filmmaking, so story-telling is embedded in my way of thinking and this is highly useful for content marketing discussions.
My work has revolved around customer satisfaction for years. Because I am a naturally service-oriented individual and I apply this mentality even within corporations for internal clients, my focus on customer experience is genuine. I have developed high loyalty rates in accounts managed directly by me or my team, upon common identification of opportunities for mutual succes.
My mindset is naturally that one of a challenger. I think out-of-the-box, aiming to identify new perspectives. These skills have proved useful to test new ideas for my own ventures and for others. I have also developed robust knowledge to develop market research surveys that can help validate business assumptions.
Everything is about perspective. Where others see challenges, I see opportunities. This entrepreneurial mindset allowed me to live in 4 continents, explore almost every functional area in a company, work in my own ventures, and build a family with my high-school sweetheart. I owe that to a driven mindset that nurtured me throughout the challenges that such adventures entailed, which I love to to share with founders and teams who can benefit from this view.
Having worked in governmental entities and dealt with sensitive stakeholders and information, I am used to communicating matters in ways that apply to such circumstances. My filmmaking studies, which made me a communications specialist since an early age, also help me in these type of discussions that require persuasion and assertiveness.
This is one of my key strengths, having had to sell multiple types of products and solutions in different markets. Besides having managed my own sales pipeline for years, I have built and led sales teams with staff from up to 15 nationalities. Focusing on revenue growth, but also taking care of margins and building relationships that last both with staff and clients has been the core work of my daily life for a good portion of my professional life.
I am particularly interested and devoted to LinkedIn these days, and I have developed valuable knowledge about it recently. I believe this is the most powerful social media platform to foster business relations, and I have witnessed its impact in first person. I can advise business owners and professionals on strategies that are working for me in this space.
Because of my experience in different sectors, regions and types of professional environments, I have dealt with staff frustration in all shapes and forms. After voicing the issues and laying them out properly, taking advantage of my interview techniques learned during my documentary filming training, I have always found ways of looking at things constructively to move forward. Because frustration needs to be fuel for innovation.
I am a Pro user and post daily on LinkedIn. I use it as a business tool and connect with peers from all around the world. Thanks to this engagement I am cooperating in different projects besides strengthening the network of my new startup.
Working with the investment teams of the sovereign investment fund where I worked between 2018-21 to identify the right resources to model different deals.
In charge of procurement, supply chain and strategic sourcing projects. Elected as a Mubadala Ambassador to deal with international delegations. Built strategic partnerships for collaborative projects among the global group of companies.
In charge of stakeholder and project management for complex, multinational projects related to military aviation scopes.
Managed an operation of over 300 staff producing BTL projects for private and public clients in Dubai dealing with creative, operational and financial decisions daily. Building and mentoring the team, while ensuring revenue and profit growth, was a key part of my job.
I drove the revenue and profit growth of this business from scratch to seven figures. The business was entirely boot-strapped and allowed us to sell our products in 25 different countries thanks to our expansion strategies.