Audrey Liu

Hi, I'm Audrey. By day, I drive content and growth at Thomson Medical, a leading healthcare group in Singapore. By night, I'm building micro-SaaS products with friends, fueled by my passion for solving real-world problems. With over five years in the B2B SaaS trenches, I've honed my skills in product marketing, positioning, and growth marketing. Currently sharpening my toolkit at Reforge. My superpower? - Building growth engine from 0 to 1, including finding PMF and distribution channels - Creating product positioning, narrative, and messaging for B2B self-serve SaaS and Fintech products - Scaling channels like SEO - Defining metrics and analyzing data - Running experimentations and generating insights Before diving into marketing, I spent three years shaking things up with earthquake research, and that built my foundations in data analytics and experimentation. Right out of university, I started my own wellness retreat business with friends. I was heavily involved in finding the product-market fit (PMF) and building a community. When I'm not crunching numbers or crafting strategies, you'll find me with my nose in a book or scaling mountains. My latest adventure? A two-week trek to K2 Base Camp in Pakistan. Always learning, always growing, always ready for the next challenge.

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  Growth marketing

  Use data to figure out the growth levers for B2B PLG companies. Skillset: content marketing, SEO, paid ads, influencer marketing, affiliate marketing

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  Product market fit

  Spearheaded product-market fit initiatives, delivering results like: - 2x increase in ARR within 8 months - 66% year-over-year growth, up from just 5% in the previous year

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  Product marketing

  Helped a B2B SaaS company find PMF and worked on product launches. Skillset: user interviews, positioning, copywriting, messaging testing, alignment with sales and product team, data analytics, data anlaysis.

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  Google Analytics

  8 years of experience

  Analyse data and generate insights to optimise our funnel for B2B PLG companies and a health care company. Connect top-funnel data with bottom-of-funnel data like revenue and booking requests.

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  Health Care

  Currently driving content and growth at Thomson Medical, Singapore's leading healthcare group. Scaling content production and working on SEO optimisation.

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  SaaS

  First marketing hire at three B2B SaaS companies. 1) Spearheaded product-market fit initiatives, delivering results such as 2x increase in ARR within 8 months and 66% year-over-year growth (up from just 5% in the previous 5 years). 2) Established robust marketing and growth foundations, setting the stage for sustainable growth.