
Ashley Porciuncula
Product leader, UX designer, tech startup consultant, and certified coach
Bio
I love running dynamic projects, creating high-performing products, and supporting happy teams. Product owner and designer for B2C and B2B clients, ranging from tech startups and bootstrapped ventures to Fortune 500 corporations. Over 15 years of experience, launching almost 50 products to market. Deliverables often include product strategy, go-to-market planning, feature review deep-dives, growth-focused design, user research, market analysis, and roadmapping and prioritisation workshops. Master certified coach and mentor, working with individuals on a one-to-one basis on topics such as goals-oriented career coaching, regaining focus as a team, and restarting your career after parental or sick leave. Previous founder of VC-funded Saas Startip, VP Product for one of Forbes' "Startups to Watch," and Head of UX Strategy and Product Design at one of the world's largest health companies.
Expertise
Design / UX
I have 15 years of experience in product ownership and user experience. I've launched almost 50 products, from start to finish, during my career. My work spans software, mobile apps, SAAS services, responsive websites, branding, and wearable tech.
Mindset coaching
I am a certified Master Professional Coach working with individuals on a one-to-one basis on topics such as career coaching, building your management style, restarting your career with confidence after parental leave, and restoring your authentic self after experiencing a toxic environment.
Product management
I have 15 years of experience in product ownership and user experience. I've launched almost 50 products, from start to finish, during my career. My work spans software, mobile apps, SAAS services, responsive websites, branding, and wearable tech.
Product market fit
I have 15 years of experience in product ownership and user experience. I've launched almost 50 products, from start to finish, during my career. My work spans software, mobile apps, SAAS services, responsive websites, branding, and wearable tech.
Technology and tools
I have over 15 years of experience in full-stack development, currently focusing on low- and no-code prototypes using services like Zapier, Typeform, Google Sheets, WordPress, Stripe, etc to create proofs of concept to prove out business ideas.
Venting frustration
I am a certified Master Professional Coach working with individuals on a one-to-one basis on topics such as career coaching, building your management style, restarting your career with confidence after parental leave, and restoring your authentic self after experiencing a toxic environment.
Toolkit
ActiveCampaign
7 years of experienceI've used ActiveCampaign extensively across multiple startups to gather and engage communities through multi-channel onboarding and outreach campaigns.
JIRA
16 years of experienceI'm an experienced JIRA administrator who can help teams design and implement productivity systems and procedures, including workflows, ticket types and fields, automated reports. etc.