Ashley Jefferson
Fractional Product Leader
Bio
Hi there! I'm Ashley Grace Jefferson, from the NY/NJ area, where I've applied my Seton Hall University Business degree and NYU Stern MBA across a decade in corporate (and half in product management). My years at Prudential in finance were transformative, teaching me the importance of interpreting financial narratives for business health and strategy. Transitioning to product management, I led teams at Prudential and JP Morgan, where I focused on innovation, directly addressed customer needs, and deployed technology to push boundaries. Throughout my corporate journey in finance and product management, I've mastered recognizing and leveraging both business and industry patterns. This skill allows me to devise strategies that not only spur growth and customer engagement, but also ensure ventures stay ahead of industry shifts, positioning it for leadership and success. Hope we get to chat! P.S. Off the clock, you’ll find me indulging in fitness, wine tastings, and quality moments with loved ones, or simply unwinding with Bravo TV.
Expertise
Career guidance
If you are a current or aspiring Product Manager, I would love to chat with you! For aspiring Product Managers, breaking in can feel so challenging, and I want to help you craft strategies in being able to pivot. For current Product Managers, I want to help you identify your next steps within your current organization or a future one.
Product management
Here to tackle the following Product Management milestones: Refine your problem and target persona, Establish or refine MVP/Post-MVP, Establish or refine roadmap, Prioritization help
Product market fit
If you are struggling with achieving Product Market Fit lets chat about what assumptions and gaps may not be working and what are some next steps you could take to get there.
User research
If you are looking for ways to DIY your research, we can talk through how to go about recruiting your population, as well as the best mode to collect information from them (e.g. survey, live interview).
Toolkit
Confluence
9 years of experienceI have used Confluence to track roadmap progress as well as record meeting notes, release notes, and assign ownership of tasks. Confluence is an effective way to keep teams accountable.
Loom
4 years of experienceI have used Loom to communicate product requirements as well as demo post sprint work to clients. I have found Loom to be helpful in creating videos that are engaging and easy to follow!
Reddit
5 years of experienceI use Reddit to facilitate the discovery process and user research! There are so many forums on reddit that help you find anecdotal information as well as help you to see the issues from a different perspective.
JIRA
9 years of experienceI have used JIRA to track roadmap progress as well as ensure that working team (product, development, design, content) understood the priorities of the work.
Notion
4 years of experienceNotion is an amazing way to interact with my clients in terms of them being able to access crucial documents and have transparency. I also use it to keep everything with my business organized!