Developed a range of blue light glasses that seriously improve sleep, recovery and mood. Manufactured ethically and from the highest-quality materials. After successfully crowdfunding, we launched our e-com store. Growing steadily over the past year, currently only through organic means. Looking forward to prioritising this venture in the near future.
Ash Bailey
E-Commerce Nerd by day, Facebook Ads Enthusiast by night
Denpasar, Indonesia (+08:00 UTC) Englishfrom Bristol,
Usually responds in 1 day
Free
Price per hour
Not available
Time Blocks Available
5.00
19 reviews / 24 sessions
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Next availability
Not available in the next 30 days
Ash was incredible - he assessed my situation & was aware of nuances in my goals. He then tailored his advice accordingly by giving specific possible routes to take. Ash also gave great feedback on improving my website, again - whilst being sensitive to nuances and my desired outcomes. He stayed well beyond the allocated time and was encouraging when giving helpful and clear feedback. It’s an art to provide feedback and cause someone to be excited to start incorporating changes. And that’s what he did! I am already looking forward to reconnecting with him in the future when I make new decisions, introduce changes and see how things develop. Thank you, Ash!
Piotr
I had my first mentor session with Ash. I came to him looking for help with running paid social media ads for a new business venture. He is very knowledgeable and friendly to speak with. He reviewed my website, campaign ideas, and shared his valuable feedback with me. He has a lot of insight to share as well as useful tools and resources that I had never heard of. He spent extra time speaking with me well beyond our scheduled 30 minute call and even offered to personally look over my ad performance data in the future to help me optimize. I walked away from the session with some actionable steps. I look forward to future follow up calls with Ash.
Jesse Brownstein
Fantastic call with Ash. Loved the honest and direct feedback. He didn't tell me everything was rosy or how awesome I am. He looked at my website and told me, at least from his perspective, what was wrong with it. That kind of honesty is hard to come by. Most people are too concerned with being "nice" that they don't tell you what they really think. But not Ash. He tore it all apart, in a manner of speaking. And that's the most helpful thing. Thanks Ash!
John McIntyre
Bio
A few scenarios where I can give you solid value: 1. You want to learn how to test messaging/creatives/offers/landing pages effectively without too much red tape 2. You want to learn the easiest, most effective way to manage your Facebook Ads 3. You want tips and tricks on copywriting and design 4. You need fresh ideas or want to flesh out existing strategies relating to marketing 5. You want help developing personal/organisational workflows and systems 6. You want some general career advice or need some mindset tips Feel free to reach out, I'm always up for connecting with new humans 👊
Expertise
Building a team
It's important to know what you're trying to achieve through team building. Are you trying to scale harder? Optimise a faltering element? Dependent on your scale, there are several candidate pools. Knowing who to use at what time/scale is critical to your success. Leading your team is a whole other ball game and requires buy in and easy to use, non-negotiable systems.
Copywriting
No matter the marketing function, copywriting is integral. Always has been, always will be. I've acquired many copywriting tips over the years. I'm by no means a copywriting professional but I can present a convincing case for customers to take an action.
Email marketing
If you want to know a thing or two about email, I'm your guy. I've tried heaps of tactics, some have gone down like a lead balloon, others have been genius. Whether you need help with audience segmentation, email automation, content angles or even managing your product placement, upsell/cross-sell strategy or general landing page advice, I'd be more than happy to help.
Growth marketing
Never mind for marketing channels, It's always important to have a growth system at the core of every business Thinking about growth in loops is very important. Having clear objectives is critical. It's also important to know what to test next. There are simple principles you can follow to develop a growth system developed for your unique situation.
PPC strategies
I've got a strong proficiency in Facebook Ads. Majority of my experience lies within fashion e-commerce, however, I currently focus my attention on health, wellness and productivity niches. If you want support in product-market research, ad creative production or analysing and reporting, I'm sure I can provide a few pointers, at least. Solid amount of Google Search & Google Shopping experience, limited Display Network and little to none Youtube Ads experience.
Venting frustration
I'm pretty good at putting things into perspective and knowing what's best to do to get out of a crisis moment. Getting things off your chest in a safe space is seriously powerful.
Toolkit
Google Ads
8 years of experienceLots of experience in the Google Shopping Network. Mid-level experience with search and zero experience in display or YouTube. The foundations os SEM are simple. Very important to have skills or have good resources in landing page development and CRO.
Drip
7 years of experienceExperience with various CRMs - Drip, Klaviyo, ActiveCampaign, MailChimp. The foundations tend to be the same and most platforms catch up with new industry features pretty quickly. If you need to build out segmentation rules, email/SMS sequences or run targeted BAU campaigns I can definitely help.
Facebook
6 years of experienceSpent over £4m on Facebook Ads and have experimented with various media buying strategies. Fallen upon a happy medium which focuses on creative testing and leveraging machine learning as much as possible.
Google Analytics
8 years of experienceWhether you're trying to assess funnel drop offs on site, find products that could do with more marketing spend allocated or setting up events I have a solid amount of experience. I'm by no means and expert but I can get around the platform with competence.
Supermetrics
6 years of experienceVery simple platform, if you know spreadsheets, a great tool to leverage automated reporting. Great if you have large toolstack and need one place to analyse data and use it for formula-based analysis.
Unbounce
5 years of experienceBuilt several landing pages in UnBounce and ran multiple split tests. Can support on page scoping and aligning with objectives, design and message development and when and how to test landing page variations.
Industries
E-Commerce
I've worked in retail for roughly two years, I've got comprehensive experience in building Shopify sites including app toolstacks. I know how important merchandising, funnel optimisation and building data-feedback workflows are.
Fashion
The large proportion of my industry knowledge is in the fashion sector. A hyper-competitive landscape that has very unique challenges. If you have a high SKU count and have various produce categories, I'll be able to make you see things clearly.
Personal Health
I have a huge passion for health and wellness, that's why I have a health e-com store that I'm slowly building. If you need any support with products/services that aim at supporting health, I'm sure I can give you solid advice.
Social Media Advertising
Worked as Head of Performance for streetwear retailer, Senior Performance Manager for fashion performance marketing agency and now I run my own boutique performance agency operating in the health and wellness space.
Experience
As a freelancer I work within the health and wellness space. We focus on Facebook Ads, Google PPC and email marketing.
A very short tenure working within a performance marketing agency operating in the designer fashion niche. I didn't align with their systems nor did the role play to strengths. It was heavily focused on media buying rather than taking a holistic approach to performance marketing using research and learnings whilst leveraging other channels to support with paid acquisition.
A menswear, womenswear and streetwear fashion retailer located in Cheltenham, UK. From acquisition to referral, leading a very small team, I developed and executed all marketing strategy. Heavily focused on Google Shopping, optimising product feeds and setting price monitoring procedures. In my final six months, I built a highly profitable Facebook Ads account with steady increases in spend MoM. Built customer pools and hit them with targeted emails with big success. Supported the launch of The Union Project's own brand, Forward Always.
First management role. B2B construction and consumables supplier. Big focus on product SEO, email marketing, print marketing campaigns and migrating cash-customers to online customers. Pretty dull industry, not going to lie.
Freelancing
CopywriterProduced long-form content for individuals and small businesses, primarily email newsletters and blog articles. Worked with solo service providers like personal trainers. This period allowed me to refine my skills, particularly in research and leveraging customer insights.