Pleo
Senior Product Growth Manager
I am currently working as a Senior Product Growth Manager at Pleo, focusing on integrating PLG motions for specific use cases in a cross-functional manner.
B2BSaaSFinTech
Artur Koter
Product-led Growth Expert
Hamburg, Germany (+01:00 UTC) English, Germanfrom Hamburg, Germany
Usually responds in 2 days
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
6 reviews / 7 sessions
-
-
Next availability
Not available in the next 30 days
Bio
Want to establish a product-led growth engine and unlock sustainable growth without increasing marketing and sales costs? Let's chat! π I can help you: π§ Understand and improve your current customer journey from acquisition, onboarding, activation (setup, aha experience, habit) to engagement and drive retention and fix leaky buckets. β» Establish growth loops and hook models to drive core product actions and build reward-based engagement flows. π° Building trial experiences that quickly deliver aha moments and help build habits with the product and enable high free-to-paid conversions. π Implementation of strategies for conversion rate optimization along the entire customer journey. π€ Standing in front of physical or virtual whiteboards and simply brainstorming everything related to products: network product models, growth loops and hooking customer journeys, mapping use case maps, frameworks, feature ideas etc. ...for your App or Web platform. And outside of product management and growth: π€― I have a huge passion for practicing mindfulness, meditation and breath work and would be super glad to share some experiences and tips and help you become less stressed and overwhelmed. --------- About me: I am currently working as a Senior Product Growth Manager at Pleo, focusing on driving PLG motions for 8-figure use cases. ππ° I am a passionate entrepreneur and product manager with over 9 years of experience in Product Management & Growth. I have worked in B2C, B2B, FinTech, EdTech, and E-Commerce, as well as on my own ventures. Feel free to reach out. I would love to meet you!
Expertise
Conversion rate optimisation
Identifying and understanding obstacles in the customer journey and finding the right levers to optimize conversion rates and drive business outcomes. With my experience in Performance & Growth Marketing, I can help you identify these potentials.
Design / UX
Do your flows align with the fundamental goals of your target users? Leveraging my expertise with customer-facing products, I can help uncover the most significant design and UX issues in your acquisition and in-product flows.
Mindset coaching
I have been practicing mindfulness and meditation for more than seven years and am happy to chat about both in general. I can also help you build habits around meditation and introduce breathing exercises into your daily life to reduce stress, calm your nervous system, and stop overthinking.
Product management
I have been in Product Management for more than 9 years, with a focus on Product-led Growth for over 4 years. I can assist you in defining an aspiring product strategy that will help drive customer activation goals, enhance customer engagement, reduce churn, and thus boost retention. Additionally, I am happy to help you find and prioritize the right bets to drive customer success and achieve both short-term wins and long-term business outcomes.
SEO
Establishing low-cost marketing channels, such as SEO, to drive acquisition growth, reduce customer acquisition costs, and introduce new revenue streams to the business. With my experience in programmatic SEO, I can help you uncover new potentials in that area.
Toolkit
Amazon
9 years of experienceIn one of my side hustles, I was running a small e-commerce business on Amazon. If you need help optimizing listings or running PPC campaigns, I am more than happy to help and be a challenging partner.
Miro
6 years of experienceMy #1 tool for daily work is Miro. I do everything in itβfrom ideation, brainstorming, and planning to workshops, roadmapping, retrospectives, concepts, wireframes and more. If you want to chat about how to best leverage Miro for your day-to-day activities, just ping me.
Obsidian
4 years of experienceObsidian is a note-taking tool that I use to feed and nurture my second brain. Just book me in if you want to learn about building a second brain using Tiago Forte's method.
Todoist
4 years of experienceI have been using Todoist for more than a year, and it is my #1 tool for personal task management. If you need help organizing your tasks using a simple Kanban Board or the Eisenhower Matrix model, just let me know.
Ahrefs
5 years of experienceI started using Ahrefs at Blinkist but also used it for personal reasons. I primarily used it to find relevant categories and topics for programmatic SEO purposes, as well as to understand competitor strategies.
Asana
6 years of experienceI have been working with Asana for several years, using it as a project management tool and to measure OKRs. I am happy to assist in setting up Asana and leverage their newest AI functions.
Experience
As the lead for web growth initiatives at Blinkist, I managed all aspects from SEO as a new user acquisition channel to the conception of web features based on user data and feedback. My role included overseeing two cross-functional web teams, crafting UX concepts, and driving the strategy, roadmap, and prioritization of product development. I also handled conversion rate optimization through ongoing A/B testing and rigorous product and funnel analysis. My tenure at Blinkist was marked by significant achievements: I implemented an AI-first strategy that skyrocketed SEO visitor growth by up to 300% year-over-year and launched new SEO page types that saw a 150% month-over-month growth. I introduced innovative frameworks such as the growth loop and hook model, and established a user-centric web onboarding process that boosted proceeds by 15%.
As a pivotal Growth Lead at Exporo, I was responsible for the overarching product strategy, including roadmap planning, prioritization, and the conception of user-related features. My role encompassed managing multiple development and cross-functional teams, ranging from 3 to 10 members, and spearheading the foundation of the growth hacking team. I also led the company-wide implementation of lean processes utilizing advanced tools and technology, focusing on product and funnel analysis, user journey definition and testing, and KPI optimization. My achievements at Exporo were substantial, driving significant capital growth and efficiency improvements. I conceptualized and implemented the Loan-based Exporo investment checkout, facilitating over β¬500 million in intermediated capital. Other notable accomplishments include the creation of a compliant investment checkout handling over β¬100 million, and the development of the Exporo investment cockpit, which helped over 25,000 investors manage more than β¬700 million in investment volume. Efficiency in the project creation process improved by 70%, and I successfully introduced growth hacking as a new discipline within the company. Additionally, I was instrumental in the creation of a secondary market that intermediated over β¬5 million in capital and led the adoption of OKR methods, roadmap strategies, and prioritization methods.