Artem Chetverykov

With 17 years of experience in product marketing at Google Ads, Pay, Workspace, GCP, Indeed, Pixel, Home, Handshake, and Glia, I've covered a lot of ground. Yet, I choose to consult only on positioning and messaging because I believe it is one of the two most crucial investments startups will make: 1) building a product that solves a real problem for a sizable audience (achieving product market fit), and 2) creating differentiated positioning that clearly spells out your advantages over alternatives, which becomes the foundation of your brand. This work will make it to your website, your product hunt page, your ads, and your content. My work on positioning and messaging took Google Hire from $0 to $30M in ARR, helped Handshake increase from $60M to $100M in ARR, helped Glia enter Strat banking, and launched GCP, Workspace, and Google Pay.