
Arie Elbelman R.
Facilitating dynamic processes so you can unveil the soul of your brand, and communicate better.
Bio
Doing what I love and making a positive impact in the world is the key. I was born in Chile, lived for almost 10 years in Israel, and since the middle of 2019, I have been living in Barcelona. After spending years in well-known high-tech, social startups, and EdTech companies, I decided to help individuals, startups, purpose-driven companies, non-profit organizations, and diverse institutions to discover their voice, craft their message, and connect with their community. I always approach this from a human-centered perspective of these processes. Today, what motivates me to keep going is creating and facilitating simple yet profound, friendly, and uncomplicated transformation processes so that people, companies, and organizations can unveil and discover the soul of their brands. Communicating better and understanding your audience is easier than we think. That's why I spend most of my days building and facilitating workshops, teaching at universities, and offering unique discovery and brand-building sessions for people all over the world. The world can—without a doubt—be a better place. It's up to us to make it happen, and the way we communicate can make a huge contribution.
Expertise
Community building
Crafting, growing and maintaining a "sense of belonging" is key when building and strengthening communities. The question is how do we do that effectively... and there is more than one way to guarantee that people/members will feel that. For years I've been nurturing myself with courses and hands-on practice; creating strong communities both for NGO's, companies, and groups of people with -more than one- things in common.
Content marketing
I can help you create content that is in deep coherence with your brand identity, your stakeholders' expectations, and the requirements of your industry's market. Content is king, and it should always be not only fresh, but also a reflection of who you truly are. I can teach you how to accomplish this. When you know "who" you are as a company, it is a smooth and easy process.
Copywriting
The perfect balance between creativity, persuasion, and deeply understanding the individuals who make up your target audience. Copywriting is an art of mixing creativity, emotions and comprehension with a results-oriented mindset. I can help you understand how to do this in an effective way!
Mindset coaching
With very simple, fun, and didactic games you'll comprehend who you are, where are you standing, and what little -and easy to do- revisions you can do to your current mindset, and adjust it to reach higher hills. Good news is: It is easier than you think. I'll give you the tools and you'll know how to use them. Promise!
Social media
We should never forget that on the other side of the screen there is a human being. Building a strong community depends on how we are able -or not- to touch the emotional fiber of that person. Creating engagement, real dialogues, and (really) social spaces is possible. By doing so effectively our brands can only gain. I can help you achieve this!
Toolkit
Facebook
20 years of experienceUsing Facebook to build a strong community is still possible. I firmly believe in organic strategies to get long-lasting results. I've been using Facebook as a tool for several years, and I have helped dozens of clients increase their engagement rates, grow their community, and have a breathtaking boost in their sales and good reputation. Want to know how to do this yourself? I'd be delighted to share my experience with you and give you some great weapons.
LinkedIn
16 years of experienceI just love LinkedIn! I continuously optimize my personal profile; and I help my students at the University boost their own LinkedIn profiles so each one of them can achieve their individual goals. Let's have a talk, tell me what do you need, and I'll show you how to be a LinkedIn star.
Mailchimp
11 years of experienceI've been using Mailchimp with several clients, from many different industries, throughout many years. If you want to create an effective email marketing campaign using this tool, I can give you some valuable advice on "Do's and Dont's" of this great platform.
Quora
11 years of experienceQuora is a spectacular platform that can be used for several things. Indeed, you can find answers to -almost- every question that might arise... But it is also an amazing place to do link-building campaigns, to connect with others, and to gain relevancy in your industry and with your desired audiences. I'd be happy to give you some good advice on how to use Quora properly in order to achieve your goals!
Industries
Consulting
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FinTech
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Personal Branding
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Brand Marketing
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EdTech
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Non Profit
I've helped, coached, and mentored numerous people working within NGO's, community organizations, non-profit organizations, schools, universities, colleges, educational institutions, communities, and so on...