Ari

Ari is a veteran, operator, investor, and founder with a track record of scaling startups from $0–$15M ARR multiple times. A Columbia University graduate, he has successfully founded both B2C and B2B companies. Most recently, he joined 11x at the pre-revenue, pre-seed stage as employee #5, helping scale it into a Series B company backed by a16z and Benchmark, with over $80M raised and $15M+ ARR. Ari has mastered the full startup lifecycle: 0–1 growth, design partnerships, branding, and fundraising. He’s also an angel investor through Andreessen Horowitz's Scout program. 🚀

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  Go to market strategy

  I’ve done this both personally with my own startups and worked with several startups on a critical business driver: GTM strategy. It’s a complete action plan to get a product/service into the hands of customers. Core components: Target Market Value Prop & Messaging Pricing Strategy

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  Idea validation

  - Idea Validation - Pitch preparation & pitch deck building - Equity & cap-table management - Commercial & financial modelling - Growth / commercial strategy - Market sizing, business model dev., GTM, growth strategies & metrics - Hiring - Company culture - Problem solving - Corporate sales & partnerships - Mentoring, sounding board - General coaching & moral support - Intro to network (partners & Investors)

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  Product market fit

  I can help you think about PMF and creative ways in fast-tracking this long, long process ............................................................

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  Sales

  I can help you think about your entire sales process from mid-market to enterprise....................................................................

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  Venting frustration

  I know the road is always hard and full of surprises and frustration. I know how it is to work 24/7, hit walls, and feel like you are against the world. I was lucky to have colleagues, co-founders, family, and few advisors who helped me go through those hard times, so now I want to be here for you.

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  LinkedIn

  3 years of experience

  I can make introductions to my VC & Angel network (mostly located in Europe/US). --------------------------------------------------------------------------------------

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  Angel Investment

  I'm an angel for both 181 Angels and a16z. I'm happy to make introductions to other angels, family offices & VC funds in my network where relevant.