Anubhuti
Product and Growth Leader, Microsoft
Bio
In my journey through the tech landscape, I've had the privilege of steering Microsoft's web experiences through some fascinating challenges. Imagine reshaping how users interact with information as fundamentally as asking a question. Now imagine doing that for A. Billion. Users. It's not just about the numbers, though – it's about understanding the delicate interplay between product, field operations, and marketing. One of the most intriguing projects I tackled was leading the launch of new tech along with sunset of a legacy product. It's a delicate dance, isn't it? Balancing user needs, security concerns, and the inevitable march of progress. We crafted an empathy-led approach, recognizing that change isn't one-size-fits-all. Growth, I've found, is often about the subtle shifts. Non-ad strategies, when executed thoughtfully, can yield remarkable results. It's about finding those hidden levers and optimizing relentlessly. This approach transformed our web experiences into a critical consumer play – a journey of continuous learning and adaptation. Leading cross-functional teams has been a masterclass in aligning diverse perspectives towards common goals. Whether it's engineers, product managers, or data scientists, each brings a unique lens to the growth puzzle. My time in the startup world added another layer of insight. From marketplace dynamics to fintech unit economics, each challenge offered a new perspective on growth and value creation. These experiences have shaped my understanding of tech strategy and business growth. If you're navigating similar waters or curious about these realms, I'd be glad to share insights. After all, in this ever-evolving tech landscape, we're all students and teachers in our own right.
Expertise
Advice on funding
I've landed multi-million budget for growth. I can offer guidance on how to show clear ROI in a running business to convince investors/board members/ senior leaders.
Conversion rate optimisation
How to implement experiments to find high-leverage product-led growth levers. I have built robust playbooks over and over with this skill, in both consumer and enterprise businesses
Data science
How to find insights about your users when you are in the middle of a launch/growth journey? I have used data science to analyze user journeys and use insights. What does that do? It helped us prioritize high impact initiatives and ultimately optimize resource allocation.
Go to market strategy
Orchestrated go-to-market for web experiences, unifying product, field, and marketing initiatives. Secured $10M investment by identifying high-impact growth areas, driving recovery and record-high MAU in 2 years
Leadership
Navigated complexities of leading 50+ cross-functional experts at Microsoft. Aligned diverse perspectives from engineers, PMs, and marketers to drive growth, resulting in $XX M revenue gain and 15% team expansion
Mindset coaching
Improvement is impossible without awareness. The best work on you is done by you. But your professional life is conditioned to ask for predictable outcomes in predictable time- I can help a bit where my experience helps if you are already/ able to reach quickly to clarity on what you want ( money or a promotion alone are not acceptable answers). If that sounds like you, might be a fit.
Operations
To optimize operations, focus on cross-functional alignment and data-driven decision-making. I've led weekly business reviews, unifying diverse teams to accelerate progress on key goals and drive accountability across the organization. Everybody has some experience with such meetings- most include associations like- 'too many follow-ups', ' not motivating', or 'I have less trust now'. I have experience of turning those into something better.
Product launches
Launched app rollouts reaching over XX million engaged users. Developed empathy-led strategy to transition millions, maintaining trust while driving adoption of new technology
Product management
In my journey at Microsoft, I've had the privilege of spearheading the growth of our web experiences, where data-driven decision-making was at the core. Challenges we faced included- wrangling data from disparate systems, aligning on consistent metric definitions across teams, and and overcoming resistance to new ideas. If you're navigating similar challenges in product management, we can talk.
Toolkit
Softr
4 years of experienceI have used Softr to test out prototypes of business experiments and get an email list of potential customers as well as testing out the MVP of a product.
Industries
Consumer Applications
Microsoft Search (Bing), Microsoft Browser (Edge), Microsoft 365 Office, Fintech App (Capital, Apple Design award), Home Services App (Handy, acquired by Angi)
Search Engine
On Feb 8 2023, Bing became the only place on Earth for consumers to query an LLM which had awareness of current events. I worked on product growth for the AI-powered Bing search engine and Edge browser.
Enterprise
I have rolled out API Software Products as well as licensed seat model to Enterprise customers in the Productivity domain, specifically in the Search Product
Productivity Tools
Microsoft 365 (Office) Productivity Suite- I have worked on this product as it relates to the web- for the end user using it on different browsers or different operating systems, how does their productivity experience vary?
Artificial Intelligence
I have priced AI Enterprise offerings to billion dollar companies. I have also rolled out freemium genAI Consumer product to 100 million users globally.
SaaS
I have worked on several SaaS products. Startups like Qapital (fintech, personal savings subscription) and Mature companies like Microsoft (MS Office, MS Azure subscriptions)