Antonino Capparella

Here's a summary of the skills I can offer you - looking forward to chatting! Customer Acquisition Strategies: anything involving performance marketing, SEO and affiliates. Paid search: My core technical skills lie in paid search, I can go deep as well as broad. I still use the platform myself and to date this is one of the driving channels in the company I currently work for. Conflict Management at work: this is a topic that is dear to me (as it was also the main topic of my EMBA thesis) - as everyone I have encountered loads of challenging situations throughout my career. One of the underlining challenge is indeed conflict, which is often born out of miscommunication. Venting out: if you are having troubles at work and you need someone to vent out to and get advice, hit me up! EMBA: If you are interested in knowing more about my EMBA experience as you may be thinking about doing an executive MBA yourself, please feel free to get in touch.

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  Building a team

  I have hired and mentored small, medium and large teams both in agencies and start ups. I can share practical tips on a) recruitment processes b) identify the necesary skill set c) managing performance once the candiate is hired

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  PPC strategies

  My core skills lie in paid search: let's chat about your campaign structure, bidding strategies but more importantly on what's your road to automating paid search as much as possible in order to make this a scalable channel

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  Venting frustration

  We have all been frustrated at work. Most times, our frustrations come from misunderstandings as well as lack of knowledge on how to handle conflictual situations. Through my experience and studies I took a particular interest in how to deal with situations and in turn utilise these skills to ensure one further his/her growth strategy

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  Google Ads

  15 years of experience

  Run campaigns for big brands, with big budgets - as well as smaller campaigns where every pound has to be accounted for. Expertise ranges from best account structure to optimisation activities and most importantly automation

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  Therapeutics

  Mental Health/Therapy - providing support for ADHD, OCD, autism assessments as well as talking therapy covering different areas both for adults and children