I've been working as a business coach for small, service-based businesses. Although I do work with men, I especially have worked with women in their first year or two of running a business for themselves.
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Anthony English
Impostor Syndrome Coach
Sydney, Australia (+10:00 UTC) Englishfrom Sydney, Australia
Usually responds in 1 day
$24 / hour
Price per hour
30 min60 min
Time Blocks Available
4.98
28 reviews / 33 sessions
Sat
07
Next availability
Bio
"I'm suffering impostor syndrome big time." First, welcome to the human race. If you've never done something before, don't be surprised if you feel: "I don't know how to do this." "I'm really bad at it." "Someone [everyone?] has already done this." This feeling like you're not good enough hits especially hard when you have to price and sell your own services. And if you're already feeling like an impostor, then advice like "Fake it till you make it" will only make you feel more like a fake. (It doesn't work, anyway!) It was hard for me, moving out of IT and into contracting, and then running my own business as a coach. A technical career doesn't give you great preparation for selling, or talking about money. And I know how impostor syndrome can hold people back. It certainly did for me, especially when it came to publishing content on LinkedIn, talking to prospects, sales conversations and going on video. I got advice about how to overcome self sabotage: "Just do it!" or "Don't overthink it!" But that didn't work for me. I needed to understand what was holding me back, and fortunately, that's where my diagnostic skills came in. For the last four years, I've been coaching - mainly women running their own service business - to help them see the value they're bringing to the market. It's funny when you start to see things through the eyes of your client! You see the value you're bringing. You see what difference you're making, and it can give you amazing confidence. And you don't have to "fake it till you make it." My wife and I live in Australia and we have 7 children. I totally love coaching people, especially around helping them see the obstacles they're putting in the way. It's important to treat them with kindness and gentleness, and to give clear next steps.
Expertise
Content marketing
"You've got to get your name out there", they tell you. But what should you talk about? What should you write about? And what if you feel it's all been said before (and said better than you can)? I can show you how to choose topics that are going to be valuable for your audience, and also get you excited to write about. And if you need some confidence with video - going on camera for YouTube, for example - I'm here to help.
Copywriting
Copywriting, in my view, is less about creating content and more about customer research. Finding out what the client actually wants. Understanding how they describe their own pains. Learning what they really are after (which sometimes they don't know how to express for themselves, because they're too close to it.)
Mindset coaching
I know how important it is to break through those blocks that you can experience as you build your business ... especially as you face something new. The key is to see how what you're doing is building on something that you're already good at.
Remote work
My YouTube channel started growing when, in 2020, people wanted to learn about how to use Zoom. Their challenges weren't just technical. There was the emotional side of being on camera, and having to navigate tools that would make remote work easier, especially within teams. I pride myself on helping others set themselves up to work remotely and to collaborate as a team.
Technology and tools
If you're finding technology and the software you're trying to use is a roadblock for you, I'm happy to help you through it. My YouTube channel has tech tips for people who aren't geeks (and who don't want to be). I don't think the technology should be a reason to hold you back, so I'll show you how to use just what you need for now.
Toolkit
ConvertKit
9 years of experienceI'm familiar with ConvertKit for email automation, and I am happy to share ideas on how to set up sequences and automations, what to write in your emails, and how to keep subscribers coming back.
LinkedIn
16 years of experienceI've been very active on LinkedIn for five years, posting several times a week. I know how important LinkedIn is for B2B engagement, and I'm also aware of some of the mistakes people make when they get started on LinkedIn.
Youtube
14 years of experienceMy YouTube channel has grown to 3000 subscribers (as at April 2021), and I've learned why some videos do well, and some don't seem to get any traction at all. I LOVE the analytics of YouTube and am deeply immersed in the platform.
Industries
Banking
I work on getting IT projects completed successfully. The high risk nature of banking requires careful negotiation for change windows, and very efficient workflows. My strength is in creating systems and workflows for others to adopt quickly.