Annie P Ruggles
Founder of The Non-Sleazy Sales Academy, Host of Anniepreneur Presents
Absolutely brilliant and has given me some great takeaways to work with. I love that I have something to work with and will go back to Annie when I've carried out my tasks. Also has shedloads of personality. Inspirational.
Great mentor with clear step-by-step guidance.
Bio
Annie P. Ruggles is a strategist, showrunner, and value-obsessed mischief-maker who’s spent the past 14 years helping entrepreneurs ditch the sleaze and sell with soul. Through her banner Anniepreneur Presents, she brings together truth-telling experts, unforgettable events, and community-powered transformation — all rooted in instinct, irreverence, and integrity. She’s the creator of The Non-Sleazy Sales Academy & Quirk Works Consulting, the host of Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin (a top 2% podcast), the author of strategy novella The Coach Who Would Not Sell, and curator of the Feral Festival of online business.
Expertise
Community building
I help founders build communities people actually show up for: weekly events, monthly rituals, retreats, and the connective tissue that makes strangers feel like work family.
Content marketing
Good content does not just get found. It makes the reader feel found. I help founders build the blogs, podcasts, and lead magnets that do exactly that.
Copywriting
Copywriting is the thing people hire me for when everything else has failed: the website that is not converting, the email nobody opens, the sales page that sounds like it was written by someone who has never met you. I fix all of it.
Personal branding
I specialize in brand excavation: digging up what's already true about you and making it impossible to ignore, so you can stop being a carbon copy of whoever you admire and start being the person your best clients are desperately Googling.
Productized services
Most service providers have a decade of expertise and zero infrastructure to sell it at scale. I help them change that: excavating their best thinking, building it into repeatable offers, and making sure it sounds like them instead of everyone else doing the same thing.
Sales
I used to absolutely, utterly hate selling until I realized I needed to unlearn everything I had been taught. Now, years later, I help clients do the same so they can adopt their own sales playbooks in keeping with their values, voice, personality, and capacity!