Annie Furlong
Marketing Strategist | Team & Systems Builder | Work-Life Balance Expert
Bio
I've worked at and consulted for startups, associations, and large publicly traded organizations. As a strategic, creative, & energetic marketer, my professional passions include business and account strategy, process creation & improvement, shaping customer experiences, driving adoption and engagement of products, and leading teams. I'm also the proud parent of two little girls, an avid downhill and cross-country skier, and a lover of all things that living in Colorado has to offer. I received her Bachelor of Arts degree from Colby College, where I studied neurobiology and business, and have a Master of Science in Organizational Leadership with a concentration in Strategic Innovation and Change from the University of Denver.
Expertise
Building a team
I've built teams and functions from the ground up and also been part of organizations that had to completely restructure due to RIFs and navigate how to operate in that new, leaner, "normal."
Content marketing
From thinking through multi/omni-channel marketing campaigns and getting the most out of every piece of content to leveraging AI and new tools now available, I'm here to help think through content marketing strategy and how best to iterate or deploy it at your organization.
Customer success
I worked in CS Strategy & Operations roles and also built B2B2C/enrollment marketing functions, working side by side in partnership with Customer Success teams. I understand the types of metrics accounts care about and how Marketing can aid CS to put their best foot forward.
Idea validation
Need help talking through options? Curious what considerations you should think through when bringing a new idea to market or new process to your team or organization? I'm here to help!
Toolkit
Salesforce
16 years of experienceI've utilized Salesforce and its reporting and dashboard capabilities for over a decade now. Leveraging SFDC is critical for connecting the dots between marketing activities and campaigns and tracking opportunities and leads that are generated and accelerated from these activities.