Anna Tankel

Hi, I’m Anna 👋 I'm here to help you with your B2B growth challenges 📈🌱 My specialisms: 🎯Go-To-Market Strategy 🎯Experimentation 🎯Demand Generation 🎯Lead Generation 🎯Paid Social 🎯Conversion Rate Optimisation Learn more about me here: https://www.linkedin.com/in/anna-tankel/

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  Demand generation

  I can help you with your demand generation strategy, and the transition from lead generation to demand generation (from both a technical perspective and a managing up perspective).

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  Go to market strategy

  Launching a new product or an existing product in a new market? I can help you develop your go-to-market strategy, by helping you define your Ideal Customer Profile and develop your positioning.

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  Growth marketing

  I've been a Growth Marketer for over 6 years. I can help you develop a growth process and identify your business's highest-potential growth levers. I can help you plan and prioritise growth experiments, too.

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  Product launches

  I can help you plan product launches, from positioning your product and developing your go-to-market messaging, through to defining your channel mix. I can help you set realistic targets for product adoption, too.

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  Product market fit

  I can't help you unlock product-market fit in a mentoring session (if only! I once had 'product-market fit' as an OKR, and trust me, it doesn't work like that), but I can help you assess your business's product-market fit - and if your business is pre-product-market fit, I can help you unlock insights in order to move towards product-market fit.

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  Google Ads

  7 years of experience

  Struggling with PPC? I'm here to help. Hit me up for all things Google Ads strategy, keyword research, ad copy, and landing pages. Or if you don't know where to start.

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  Facebook

  7 years of experience

  Hit me up for all things Facebook ads - I'd love to help. In my opinion, it's one of the most fun channels for a Growth Marketer - and not just because it's (usually) a cost-effective acquisition channel. It's also a cost-effective way to test new products, new messaging, new creative... everything you'll need to unlock product-market fit.

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  Google Analytics

  11 years of experience

  Google Analytics used to be my favourite tool. It's not as good as it used to be, but it's still essential for helping you analyse channel performance.

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  LinkedIn

  7 years of experience

  I love LinkedIn (sounds nerdy, I know). I can help you with all things LinkedIn Ads and LinkedIn Organic, having used it extensively for the last 5 years.