Anna Pogrebniak

hi, i'm Anna 👋 I’ve spent the last 10+ years helping B2B SaaS startups figure out GTM and growth. I love turning messy early marketing into something that actually brings pipeline and customers. And now I work as a fractional growth, gtm and paid ads marketer for B2B SaaS companies. -> spent 10+ years working with B2B SaaS startups and scaleups across Europe, helping them figure out GTM and growth -> often joined as the first or only marketer, responsible for turning an early product and positioning into a functioning growth engine -> built marketing foundations from scratch: websites, landing pages, CRM systems, lead capture, automation and early growth loops -> launched and managed paid acquisition on LinkedIn and Google Ads, scaling campaigns across multiple European markets -> managed more than €1.5M in ad spend across LinkedIn, Google and Meta -> helped companies restart growth after long periods without marketing by launching webinars, CRM re-engagement campaigns and paid promotion -> worked with both product-led SaaS and enterprise sales-led companies, aligning marketing with pipeline and revenue goals -> improved acquisition efficiency through landing page optimisation, ad testing and audience strategy, reducing cost per trial and cost per MQL -> ran multilingual marketing and advertising funnels across Nordic and European markets -> founded The Awesome Marketers, a community of 2,000+ marketers in Finland built around knowledge sharing and events

• 

  Career guidance

  Happy to help with career questions in B2B SaaS marketing. From landing your first startup role to moving into growth or paid acquisition, I share practical advice on skills, positioning yourself, and navigating the realities of startup marketing.

• 

  Content marketing

  I build content systems that drive discovery and pipeline. This includes SEO and AI visibility, along with creating the right mix of content like landing pages, comparison pages, blog articles, case stories, and webinars. The focus is on content that gets found and actually converts, not just fills a blog.

• 

  Demand generation

  I help B2B SaaS companies build and scale demand generation engines. From zero to pipeline or from plateau to growth, I focus on strategies that actually drive inbound, not just activity.

• 

  Go to market strategy

  I design and run go-to-market strategies for B2B SaaS, combining outbound and paid acquisition. This includes ICP definition, messaging, and setting up cold email and LinkedIn outreach, along with ads that support it. The goal is to get in front of the right accounts fast and turn conversations into pipeline.

• 

  Growth marketing

  I’ve spent 10+ years helping B2B SaaS startups figure out GTM and growth. Often as the first marketer, I help founders turn positioning and early traction into a real pipeline. My work usually includes launching and scaling LinkedIn and Google Ads, building growth systems, and connecting marketing activity to revenue.

• 

  Marketing automation

  I set up and scale marketing automation using HubSpot and AI tools like Claude. From lifecycle stages and lead scoring to email flows and internal workflows, I build systems that keep leads moving and reduce manual work. The focus is on clean structure, useful automation, and better conversion through the funnel.

• 

  PPC strategies

  I help B2B SaaS companies design and run profitable PPC campaigns, mainly on LinkedIn and Google Ads. Over the past 10+ years I’ve managed €1.5M+ in ad spend, building campaigns that turn cold audiences into pipeline through smart targeting, testing, and landing page optimisation.

• 

  Instantly.ai

  2 years of experience

  I can help you set up and run outbound using Instantly. We can go through lead sourcing, email sequences, deliverability basics, and how to test messaging to get more replies and booked calls.

• 

  Google Ads

  9 years of experience

  I can help you set up or improve Google Ads campaigns. From keyword research and campaign structure to ad copy and conversion tracking, making sure your ads actually generate leads.

• 

  Claude

  1 years of experience

  I use Claude and other AI tools to build practical marketing systems. This includes vibe coding simple tools, generating and structuring content, supporting website builds, and automating repetitive work. The focus is on making AI actually useful in day-to-day marketing, not just something you test once and forget.

• 

  Facebook

  2 years of experience

  I run Facebook and Instagram ads for B2B SaaS, with a focus on making smaller budgets actually work. This includes setting up funnels, testing creatives, and continuous optimisation past Andromeda.

• 

  Hubspot

  11 years of experience

  I help startups set up HubSpot from scratch or improve existing setups. From CRM structure and lifecycle stages to automation, lead routing and reporting, making sure HubSpot actually supports sales and growth.

• 

  LinkedIn

  9 years of experience

  I help startups run effective LinkedIn Ads. From targeting and campaign structure to testing messaging and landing pages, the goal is to turn LinkedIn into a consistent source of leads and pipeline.

• 

  SaaS

  Most of my work has been with B2B SaaS companies. I’ve worked with both PLG and enterprise sales-led models and can help with GTM, growth strategy, and building marketing systems that support pipeline.

• 

  Freelance

  I’ve worked as a freelance marketer with B2B SaaS startups and scaleups. Happy to share how to find clients, structure projects, price your work, and build long-term relationships with companies.

• 

  B2B

  Most of my work has been in B2B companies, especially B2B SaaS. I help teams design and run B2B ads on platforms like LinkedIn and Google, focusing on reaching the right decision-makers and turning paid traffic into pipeline.

• 

  Marketing

  I work within the marketing space, mainly with B2B SaaS companies building or scaling their marketing function. Most of my work sits at the intersection of demand generation, paid acquisition, and go-to-market, often as the first or only marketer.

• https://awesomemarketers.fi
• https://awesomemarketer.fi