Anna Laura Rocchino

Over 10 years of international experience in product and category management within the home and living retail sector, I build & drive product-market strategies that deliver tangible results. I can help you with: - Product (physical) strategy - Pricing strategy - Business development plan - Target group - E-commerce - Setting KPIs - Sales analysis and performances - Team management - Career growth - Coaching

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  Building a team

  I have extensive experience in both leading established teams and building new ones. I focus on blending various experiences and expertise to cultivate a diverse and inclusive culture. I strongly believe in fostering open communication and building trust within the team.

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  Career guidance

  I am passionate about helping individuals unlock their potential and guiding them in defining their career goals and paths. Throughout my career, I have found great fulfillment in mentoring and coaching colleagues and team members, helping them to identify their strengths and align their professional aspirations with their personal values.

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  Pricing strategy

  I have a deep understanding of pricing strategy, honed through years of managing high-impact product categories in competitive markets. My approach to pricing is data-driven and customer-focused. I leverage market trends, competitor analysis, and cost structures to set prices that attract customers while maximizing margins.

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  Product launches

  Launched several products in home appliances and home and living. Followed the entire process from the concept idea to the market launch. Played a pivotal role in growing the business through new product introduction.

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  Sales

  Throughout my career, I have demonstrated a strong ability to align sales strategies with customer needs and market trends. My focus on data-driven decision-making and my proactive approach to market analysis have consistently led to improved sales performance. Whether managing a product portfolio or leading a sales team, I bring a deep understanding of what it takes to drive sales in competitive markets, ensuring sustained business growth.

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  Tableau

  3 years of experience

  In my roles, I’ve used Tableau to track performance metrics, monitor sales trends, and optimize product offerings. While I wouldn’t consider myself an expert, I am proficient in leveraging Tableau to interpret complex datasets and present insights in a clear, visual format.