Anna Furmanov

So you're building out your marketing team. Who needs to be on your team? What's the profile of that first marketing hire? Who else do you need to add to your early team? I can help.

Content is my first name and marketing is my last name. Kidding aside, I can help you with your organic content marketing efforts. Based on what you learn about your target customer from voice of customer research conversations, what content will add the most value for them? What marketing channels should you be prioritizing? I can help with that.

I write a lot. For my own business marketing efforts plus from my experience heading up marketing at a couple of tech startups, plus taking on clients to help with their marketing and growth. From writing case studies to blog posts to social media posts to website copy to emails. You name it.

I work with startups and help them with their GTM strategy and also help to execute on that strategy. The GTM is based on voice of customer research conversations I have with champions of the company/product and I pull out insights from those conversations to help inform the GTM strategy (what content? what channels?).

You're not just treating marketing as busy work. Marketing should be impacting your business funnel all the way to revenue. I help startups with their growth marketing efforts so that they're prioritizing the methods that will have the biggest bang.

Figuring out your marketing strategy can be demoralizing because you're just not sure about anything until you test it out and look at the signals and results. Sometimes this takes a while, especially with organic marketing. I'll help you build up that confidence.

HINT: this should be your first marketing hire at your startup. This person knows the target buyer so well that they can tie the message that resonates to the product you're building. I can help with that.

Marketing should be super closely linked with sales and the sales team in order for business growth to happen effectively. Ask me about sales as well as marketing. I do both for my own business now :)

You gotta be on social media if you're going to do marketing. Period. There's no getting around it. Social media (paid/organic) is so effective at getting to your target audience FAST. Faster than SEO in my opinion. I can help with that.

Feel free to vent any frustrations re: building your startup! I'm happy to help talk through the frustration and see if there's anything that can be done to help alleviate.

I love using Riverside for all of my podcasting and video clips needs. They have AI built in so creating video clips is a breeze. I also use their Mark Clip feature for video clips that I post on LinkedIn.

I use Sparktoro for audience research for clients, to learn where website visitors hang out online, what social channels are they on, and what other content they're into.

Use pretty much daily for lots of different use cases that have to do with moreso daily life versus work tasks. It's really good at answering random questions.

Use for writing long form content e.g. taking a years worth of podcast episodes and turning that into a blog article. I find that Claude writing is more "human" versus when I use ChatGPT.

I've used Hubspot at the startups I worked at plus now for my own business for tracking pipeline, sending email newsletters, and for setting sales tasks so I know when to follow up with leads.

I have been growing my audience on LinkedIn since 2020, that's where I get a lot of my inbound requests to work together with clients. I'm active on there and if you want to see my posts and videos, please follow me / connect with me.

I've used Mailchimp at the startups I've worked at plus for clients I've worked with so I'm familiar with the tool and how it works and can help answer questions.

I have tons of experience using Trello. I use Trello now for my own business, plus with my podcast producer, plus with my videos producer. Trello is my favorite project management tool.