
Help building and scaling AI-first customer service platform.

Growth product manager
Hello, my name is Anna, and I have been a product manager for the past seven years. I specialize in growth product strategy, A/B testing, user retention, and engagement. I am also a startup founder and have experience managing my marketplace. My expertise lies in growth strategies with a strong focus on engagement, retention, and activation for both B2B and B2C products. Throughout my career, I have worked with various domains, including career tech, user testing and research, B2B SaaS, and Edutech. I have also spent half of my career working with marketplace products, and I can help you balance supply and demand, network effects, and cross-dependency between user profiles. I also provide hands-on services and consultancies for companies in the areas of: 1. Make more sense of qualitative customer data from user research to support tickets. 2. Retention and engagement. Complex approach to retention to make sure your customers stay with you longer. 3. Understanding your target users/customers. 4. Mentoring product managers inside the company. Let's connect!
Building the right team is more than 50% of your success in product growth. Hiring the right people to the right places takes work, but worth it. I can help create team structures aligning with your department/business vision and goals. We can also collaborate to determine what specific profiles are necessary for your team to reach your goals at an accelerated pace.
Product analytics is a crucial component in developing a successful growth strategy. I possess expertise in various aspects of this field, from setting up initial analytics, selecting analytical tools, and defining north star metrics, to conducting a thorough analysis of your product's current state. I have experience with B2B Saas and high-traffic B2C products with over 10M monthly visitors.
For the past 7 years, I have been working as a Product manager focusing on product growth. I would be happy to help with a growth product strategy that will work for your product. My most robust expertise is customer and user engagement, retention, and activation.
It's easy to talk about PMF but challenging to achieve. So first, let's define the product-market fit for your company, the market benchmarks, and the action plan to reach it. Sometimes, you must be ready for a pivot, change of the business model or even market to move the needle.
As a Product Manager, I know how complex the process can be to solve different product and company needs across product development. I've even worked with Maze user testing tool, which has given me a unique perspective on implementing successful user research methods.
Amplitude is a product analytics tool that helps businesses better understand user behavior and optimize their products. By tracking user interactions and engagement, Amplitude can provide insights into which features are most popular, where users may be experiencing friction or drop-off, and how to improve overall user retention and satisfaction.
The intercom is excellent not only for managing user inquiries. You can set up email or in-app message sequences to reach the right audience at the right time with the right offer to increase your conversions, engagement rates, or feature adoption. You can also test hypotheses quickly without development with Intercom in-app tours.
MySQL is a powerful tool for data analysis and research. For example, you can get a quick overview of a customer segment, check raw data for more precise analysis, or answer a one-time question, which doesn't need a dashboard in the BI tool.
We are developing a web application that helps B2B start-ups and companies to make their life easier with qualitative data analysis and synthesis. We transform qualitative data into quantitative to boost better product decisions.

Help building and scaling AI-first customer service platform.

Analytics tool for user insights that transforms qualitative data into quantitative and enables the creation of statistical reports and visualizations.

- Introduced and implemented a growth engagement framework, which helped to define the main strategic direction for the next year - Together with the growth and analysts team introduced and developed a company-wide engagement dashboard

- Developed and executed a new job seeker strategic direction with a focus on activation, engagement, and job seeker-vacancy matching system, which impacted the growth of the north star metric by 122% - Led a cross-functional team of more than 30, including designers, data science, developers, analysts and managed to grow the product line customer base by 22% - Worked with company C-level to create the long-term vision and product strategy

Founded Selfware, a local marketplace of healthy food. Managed a team of 4 and managed the project from idea to launch. Together with the team attracted more than 15 businesses with monthly traffic of 20 000 users.

- Increased the number of paying clients by 21.5% by initiating and executing integration with two new platforms WooCommerce and Google Ads - Developed, supervised and executed a new user retention strategy that impacted in the improvement of retention rate by 20% and ARPU by 57% in the focus client segment Initiated and implemented a new approach to vision, strategy and structure creation, and execution which caused to the company growth in revenue by 25%, employees by 45% and customer base by 30% - Initiated and implemented a product analytics system using the PostgreSQL database, Amplitude, and Tableau, which helped to make data-driven product decisions