Anna Dibner

- 18 years of experience in advertising and marketing - global perspective and regional specifics - focus on shaping consumer value proposition - demand creation strategies based on user experience journey - mental well-being and leadership coaching

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  Go to market strategy

  Development of a demand creation strategy. Diagnostic of the final value proposition and the channel mix. Validation of the relevant customer group. Portfolio mix/scale growth roadmap.

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  Product market fit

  Shaping of value proposition. Diagnostic of targeted audience and market fit. Decoding of the key pain point or insight. Calibration of the end product vs user experience journey.

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  User research

  Reviewing the research framework. Help in building questionnaires that matter. Analysis of the research output. Refining of a big idea. Prototyping of a product.

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  Trello

  14 years of experience

  Experienced user of Trello since 2013. We run growth hacking sprints with Trello. I don’t see yet how it’s relevant to the mentorship sessions on this platform, but we’ll see.

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  Pet

  20 years of Global Petcare expertise in brand, innovation, growth strategies and execution. Global, regional, local roles. Strong passion for building and growing ecosystems, development of new business models. An advocate for Economics of Mutuality business philosophy - driving mutual societal value. Helping organisations and small companies to create a vision and purpose, sharpen their value proposition and design a winning go to market strategies at the service of greater good.